National Sales & Key Accounts Manager - FMCG
Impact · Gauteng
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- We are seeking an ambitious, commercially driven leader to take ownership of our National Sales Operations and Key Accounts function. This is not a traditional sales management role.
- We are looking for an innovative commercial leader who can challenge conventional thinking, unlock new growth opportunities, and accelerate our performance across impulse, convenience, wholesale, forecourt, distributor and emerging channels.
- The successful candidate will lead a national team of Regional Sales Operations Managers and National Key Account Managers while driving profitable growth, market share gains, operational excellence and customer partnerships across South Africa & Exports Market.
ROLE ACTIVITY
Commercial Leadership
- Develop and execute national sales and channel growth strategies.
- Deliver Net Sales, volume, profitability and market share targets.
- Identify and unlock new growth opportunities across existing and emerging channels.
- Drive commercial excellence through data-driven decision making and execution discipline.
National Key Account Leadership
- Lead strategic customer relationships across major national accounts.
- Oversee development and execution of Joint Business Plans.
- Lead commercial negotiations and customer growth strategies.
- Drive customer profitability and return on trade investment.
Sales Operations & Execution
- Lead Regional Sales Operations Managers nationally.
- Ensure consistent execution standards across all regions.
- Drive route-to-market effectiveness and sales productivity.
- Deliver outstanding customer service levels and field execution standards.
Channel Development & Growth
- Develop growth strategies across impulse, convenience, forecourt, wholesale, distributor and out-of-home channels.
- Identify new routes-to-market and commercial opportunities.
- Leverage market insights, customer data and consumer trends to accelerate growth.
Leadership & Talent Development
- Build, coach and develop a high-performing sales organisation.
- Develop succession pipelines and future commercial leaders.
- Foster a culture of ownership, accountability and continuous improvement.
Experience
- 8 to 10 years' experience within FMCG sales and commercial leadership.
- Proven success leading national sales teams and delivering growth.
- Experience managing complex customer relationships and negotiations.
- Strong understanding of route-to-market strategies and channel development.
Demonstrated success growing channels such as
- Impulse
- Convenience
- Wholesale
- Forecourts
- Foodservice / Out-of-Home
- Distributor networks
- Experience leading multi-layered teams across multiple regions.
Qualifications
- Degree in Commerce, Marketing, Business Management or a related field.
- Postgraduate qualification advantageous