NATIONAL B2B SALES MANAGER

QUALIFICATIONS & EXPERIENCE: Grade 12 Bachelor’s Degree in Sales / Marketing / Business Management, Commerce or related field (will be an advantage). Postgraduate qualification in Business Management or Commercial Leadership 8–10 years progressive sales experience within FMCG, Wholesale or Food Distribution Minimum 5 years' experience in senior sales leadership, preferably with multi-regional or national responsibility Proven experience leading and developing Regional Sales Managers and geographically dispersed sales teams Demonstrated success in achieving significant sales revenue, growth and profitability targets Experience managing large sales portfolios and strategic customer relationships Proven experience in national sales strategy, budgeting, forecasting and commercial planning Experience in route-to-market optimisation and distribution-led sales environments Experience within Food Service Experience in CRM, sales analytics and business intelligence reporting KEY PERFORMANCE AREA (KPA'S) Revenue Growth: Achievement of national B2B sales revenue budget and growth targets Gross Margin : Achievement of national gross margin targets and profitable sales growth Sales Volume : Achievement of national volume targets Customer Acquisition: Growth in new active and profitable B2B customers Customer Retention: Retention and growth of existing customer base and strategic accounts Market Expansion: Achievement of approved market penetration and geographic growth objectives Regional Performance: Percentage of regions achieving sales and profitability targets Sales Productivity: Improvement in sales per representative, customer coverage and route effectiveness Forecast Accuracy : Accuracy of national sales forecasts against actual performance Commercial Discipline: Compliance with pricing, discount, trading terms and credit policies Team Leadership: Performance, engagement, retention and development of Regional B2B Sales Managers Operational Excellence: CRM data quality, sales process compliance and cross-functional execution Specific numerical targets and KPI weightings should be approved through the annual business planning and performance management process. SKLLS & COMPETENCIES REQUIRED: Technical Knowledge and Skills National Sales Strategy Development and Execution Strategic and Commercial Leadership Advanced Financial Acumen, Margin and Profitability Management Pricing Strategy, Negotiation and Contract Management National Route-to-Market Planning and Optimisation Sales Budgeting, Forecasting and Performance Management FMCG, Wholesale and Food Distribution Market Knowledge Strategic Customer and Key Account Management Leadership of Multi-Regional Sales Teams Data-Driven Decision Making and Sales Analytics CRM, Advanced Excel and Business Intelligence Reporting Supply Chain and Logistics Fundamentals Sales Process Improvement and Automation Leadership and Behavioural Competencies The National B2B Sales Manager must demonstrate strong leadership capability and behaviours aligned with the company's HO HOLA values. Strategic Thinking Leadership and People Development Commercial Thinking Decision Making Delivering Results Planning and Organising Critical Thinking Communication and Influence Building Relationships Resilience Ethics and Values Collaboration Adaptability Creativity and Innovation Applying Expertise and Technology Key Leadership Expectations The National B2B Sales Manager is expected to: Lead through Regional Managers: Establish accountability and empower Regional B2B Sales Managers to deliver results rather than directly managing day-to-day sales representative activities. Think Nationally, Execute Regionally: Ensure a consistent national strategy while accommodating regional market opportunities and challenges. Drive Profitable Growth: Balance customer acquisition and revenue growth with margin protection, customer profitability and operational sustainability. Build Leadership Capability: Develop a strong pipeline of regional sales leaders and create a performance-driven, customer-focused sales culture. Lead Cross-Functionally: Influence and collaborate with executive leadership and operational functions to achieve shared business objectives. Live HO HOLA: Demonstrate Helpfulness, Obsession for Customers, Humility, Ownership, Learning and Appreciation HOW TO APPLY If you are passionate about this position and possess the skills and experience to excel in this role, we invite you to join our team. Interested candidates should submit their application through this application portal. We look forward to reviewing your application and potentially welcoming you to the team. CLOSING DATE 30 OCTOBER 2026 (30/10/2026) Join us in shaping the future of Econofoods! By submitting your application, you are giving Econofoods implicit consent to the storage and processing of your personal information. Econofoods is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Should you not receive a response within 4 weeks of your application, please consider your application to be unsuccessful