MW Digital Copywriter

Description

• We've read a lot of job applications. We've also watched a lot of bad ads. We'd like to stop doing both.
• 99c is a full-service agency in Cape Town, and we're looking for a Mid-weight TTL Copywriter to work on one of South Africa's biggest retail accounts.
• You're the writer who doesn't treat ATL and digital as separate disciplines, because they're not. You move between a TVC concept and a web banner headline without losing momentum or voice. You understand that a retail leaflet is still an opportunity, and you're constitutionally incapable of letting it be boring.
• You'll provide concepts and write across radio, TV, print, POS, OOH, social, newsletters, and web, and you'll care about all of it equally. You'll work inside a creative team that argues about ideas because it loves them.
• If your portfolio makes people stop scrolling, we want to hear from you.

Minimum relevant experience and skills/attributes required

• An eye for detail, ability to work well under pressure, as well as being up to date with the latest digital marketing, social media trends, and technologies are essential requirements
• Working closely with an art director to generate creative ideas and concepts to fulfil the client's brief
• Producing scripts and concepts with visual aids and references to communicate ideas to the client
• Gaining an understanding of the target audience and business which the advert/campaign is targeted at
• Sound knowledge of the digital landscape – with an ability to locate opportunities to tactically amplify the campaign
• Knowing the difference between ad units – and having the attention to detail to ensure you are providing all the correct specifications from the get-go
• Meeting with the creative director and account managers before presenting ideas to clients
• Pitching ideas to clients as a copywriter, you will be relied on heavily during presentations, making good presentation skills vital

Requirements

Technical skills/knowledge

• TTL Copywriting with a strong background in Digital
• Carry out conceptual and writing skills from initial brief to final artwork
• Strong digital writing portfolio
• Strong conceptual ability
• Great presentation skills
• Exceptional interpersonal skills
• Excellent communication skills both verbal and written
• Committed, collaborative team player
• Proficient in: Microsoft Office Suite Word, Excel, PowerPoint, etc
• FIGMA experience advantageous, but not essential

Experience

• At least 4 years' experience as a TTL copywriter in an advertising agency a must
• Experience with digital copywriting essential
• Experience with social media writing, specifications and best practice
• Experience in high-volume environments with fast turnarounds preferred

Qualification

• A completed tertiary qualification in Copywriting/Writing/Brand Building