Motion Graphic Designer

Job Purpose

• To create engaging motion graphics and animated content across organic social media and campaign/sponsorship video content, bringing the WeBuyCars brand to life through motion.
• The role is focused primarily on motion design and animation, with light video editing support where needed, working within WeBuyCars brand guidelines.

Key Responsibilities

Social & Paid Media Motion Design

• Design and animate motion graphics content for organic social media animated posts, short-form video, Reels/TikTok-style content.
• Design and animate motion graphics for paid social and Google Ads campaigns, ensuring content meets platform specifications and objectives.
• Adapt static designs and campaign assets into animated formats for both organic and paid social platforms.
• Ensure all organic and paid motion content aligns with WeBuyCars brand guidelines and tone of voice.

Campaign & Sponsorship Motion Design

• Create motion graphics and animated content supporting sponsorship activations and campaign videos.
• Design title sequences, lower thirds, animated logos, and other motion elements for campaign and sponsorship video content.
• Liaise with internal stakeholders to understand briefs and deliver motion content that meets campaign objectives and timelines.

Video Editing Support

• Provide light video editing support where required, including trimming, sequencing, and basic colour and sound adjustments.
• Assist with preparing final video exports in the correct formats and specifications for each platform.

Production & File Management

• Prepare and export final motion/video assets in the correct file formats, resolutions, and specifications for both digital and broadcast use.
• Organise and maintain the motion/video asset library for easy access and version control.
• Assist with revisions and adapting existing motion content for different formats and platforms.

General

• General administrative duties associated with the role.
• Keep up to date with motion design trends, tools, and techniques relevant to the role, and proactively suggest improvements to motion design processes and workflow.

Role Requirements

Qualifications and Experience

• A diploma or degree in Motion Design, Animation, Film/Video Production, Graphic Design, or a related field.
• 3–4 years' experience in motion graphics/animation.
• A strong showreel/portfolio demonstrating motion design work is essential.

Skills and Competencies

• Proficiency in Adobe After Effects and Adobe Premiere Pro.
• Proficiency in Adobe Illustrator and Photoshop for preparing source graphics.
• Strong understanding of animation principles, timing, and pacing.
• Ability to adapt designs across formats square, vertical, horizontal for different platforms.
• Strong eye for typography, layout, and colour within motion.
• Comfortable managing multiple projects and deadlines at once.
• Attention to detail and consistency with brand guidelines.
• Good communication skills and a collaborative, team-oriented approach.
• Highly organised with the ability to manage multiple tasks and deadlines.
• A proactive, creative, and team-oriented attitude.

Advantageous

• Experience with Cinema 4D or other 3D tools.
• Experience using AI models/tools e.g., for ideation, asset generation, or workflow efficiency.
• Experience in the automotive or retail industry