Medium Weight Digital Strategist

You will lead social listening, sentiment analysis and digital insight work across a portfolio of brands—uncovering the conversations, behaviours, opportunities and emerging trends that shape communication, channel and campaign strategy. You will be equally comfortable working hands-on in insight platforms and presenting a clear, actionable point of view to clients and internal teams. What You’ll Do Set up, manage and optimise social listening and sentiment-analysis programmes across multiple brands and categories. Monitor online conversation, brand sentiment, share of voice, competitor activity, cultural trends and emerging consumer behaviours across social and digital channels. Build, maintain and quality-assure listening queries, dashboards and reporting frameworks to ensure data accuracy, consistency and relevance. Analyse social, digital and channel data to identify meaningful patterns, opportunities, risks and strategic implications. Translate raw data into clear insight narratives, practical recommendations and persuasive strategic presentations. Produce regular social listening, sentiment, digital-performance and channel reports for internal teams and clients. Contribute social and digital insight to post-campaign analyses, including performance evaluation and recommendations for future optimisation. Partner with strategists, creative teams, client service and channel specialists to embed insight into communication and channel planning. Present findings confidently and clearly to internal stakeholders and clients. Stay current on social-platform developments, digital behaviour, analytics methodologies and relevant tools, sharing useful learning with the wider agency. Develop strong digital channel and communication strategies across. Conduct deep dive analysis and channel audits and review.