Media Sales - Senior Account Manager Programmatic

Key Performance Objectives

Tasks

Programmatic Revenue Growth SA & ESA

• Manage and grow the programmatic CTV revenue line for the designated market.
• Develop and close PMP, Preferred Deal, and Programmatic Guaranteed deal structures with top-tier agency trading desks and independent DSP buyers.
• Build and manage a programmatic pipeline; report weekly on deal status, CPM performance, fill contribution, and revenue against target.
• Drive incremental programmatic spend from existing direct clients, shifting appropriate budget from IO-based to programmatic deal structures.
• Identify and pursue new programmatic demand opportunities, including DSPs not currently active on DStv inventory

Agency Relationship Management

• Maintain and develop relationships with key programmatic and digital agency stakeholders
• Run regular agency engagement sessions — deal reviews, CPM benchmarking, category insights — to maintain top-of-mind status and preference.
• Serve as the primary commercial contact for programmatic queries, deal troubleshooting, and campaign performance reviews.
• Participate in relevant industry events, agency upfront sessions, and programmatic forums to strengthen market relationships and industry awareness

Deal Structuring & Yield Optimisation

• Work with the SM: Performance Sales & Enablement and Ad Operations to support effective deal structuring, including floor pricing recommendations, deal ID configuration, and inventory allocation. Monitor deal performance post-activation; identify underperforming deals and recommend corrective actions.
• Provide buyer and market feedback to support yield management decisions. Ensure all programmatic deals are correctly logged in the CRM and reflect accurate revenue attribution by market.

Sales Enablement & Internal Collaboration

• Collaborate with linear sales teams to identify co-sell opportunities — convergent TV packages that layer programmatic CTV on linear broadcast buys.
• Support the SM: Performance Sales & Enablement in delivering programmatic knowledge-sharing, training and briefing materials for linear colleagues.
• Contribute relevant agency and market insights to the competitive intelligence process.

Operational & Reporting Discipline

• Maintain accurate pipeline records in the CRM; adhere to the 24-hour linear/digital alignment protocol and commission split procedures.
• Produce timely monthly deal and revenue reports for the SM: Performance Sales & Enablement.
• Ensure all client and agency activity is compliant with applicable data protection requirements.

Qualifications

• Undergraduate degree in Business, Marketing, Media, or a related field or equivalent professional experience.
• Postgraduate degree would be advantageous

Experience

• 5–8 years' experience in digital advertising sales, including hands-on experience in programmatic deal execution and management PMP, Preferred Deals, Programmatic Guaranteed and/or Open Auction.
• Demonstrated track record of managing agency and trading desk relationships and growing programmatic advertising revenue.
• Experience selling CTV, OTT and/or digital video advertising inventory to programmatic buyers is strongly preferred.
• Experience working with SSP and DSP platforms and applying programmatic trading concepts, including deal ID execution and yield optimisation principles.
• Experience engaging with programmatic agencies, trading desks and digital media buyers within the South African advertising market is advantageous.