Media Effectiveness Lead - Midrand

Dis-Chem Pharmacies · Gauteng

Stop applying one at a time.

JobAlertsZA auto-applies to South African jobs like this one for you, overnight. Upload your CV once — we do the applying.

Job Description

Dis-Chem Pharmacies has an opportunity available for Media Effectiveness Lead for their Head Office.
The Media Effectiveness role is responsible for defining Dis-Chem's campaign measurement framework, including KPIs, analytics standards, dashboards, and reporting methodologies.
The role ensures consistent, reliable measurement of marketing effectiveness and return on investment across all channels, supporting data-driven decision-making and continuous optimisation. It also oversees vendor selection and management for specialist research or measurement partners where required.

Minimum Requirements…

Essential

Bachelor's degree in Marketing, Analytics, Business, Data Analytics, Statistics, or related discipline. Honours degree or postgraduate qualification advantageous.
5+ years' experience in marketing analytics, campaign measurement, or performance roles
2–3 years' experience leading cross-functional reporting, measurement, optimisation, or performance analysis initiatives.

Responsibilities

Measurement framework, KPIs and governance

Define and maintain standardised campaign measurement frameworks, KPIs, and reporting principles across digital, traditional, and in-store channels
Establish governance standards for measurement methodologies, data definitions, and reporting cadence
Ensure alignment between campaign objectives, measurement approaches, and business outcomes

Analytics, dashboards and performance reporting

Design and oversee performance dashboards and reporting tools to track campaign effectiveness and ROI
Translate campaign performance data into clear insights and recommendations for optimisation
Support stakeholders with consistent, actionable reporting to inform planning and investment decisions

Vendor management and research enablement

Lead selection and management of external measurement, analytics, and research vendors where applicable
Ensure third-party research and measurement outputs meet quality, consistency, and value-for-money standards
Integrate vendor outputs into internal reporting and performance frameworks

Competencies

Key competencies

Strong understanding of marketing measurement, analytics, ROI, and performance metrics
Experience defining KPIs, dashboards, and reporting standards in retail or General Merchandise environments
Analytical and commercially minded, able to link marketing performance to business outcomes
Effective at communicating insights and driving optimisation

Key Performance Indicators

Measurement consistency – Adoption and compliance with standardised KPIs and reporting frameworks
Insight quality – Usefulness of insights in driving campaign optimisation and decision-making
ROI visibility – Accuracy and clarity of campaign ROI and effectiveness reporting
Stakeholder satisfaction – Feedback from Marketing, Media, and Campaign teams on measurement support

Special Conditions of Employment

Closing Date 01 October 2026