Media Buyer

Education and Experience

• Grade 12 / Matric
• Minimum 5 years' paid media experience.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proven track record of managing substantial advertising budgets.
• Strong analytical and problem-solving skills.
• Advanced Excel and reporting capability.
• Experience working in an e-commerce or performance marketing environment.

Advantageous

• Experience with Takealot Advertising. • Experience with Amazon Advertising. • Google Analytics experience. • Exposure to FMCG, health, wellness or supplement brands. Responsibilities: Campaign Management

• Build, launch and manage paid media campaigns across multiple platforms.
• Monitor campaign performance daily and make adjustments to improve results.
• Manage audience targeting, bidding strategies and budget allocation.
• Conduct ongoing testing of creatives, audiences and campaign structures.
• Scale winning campaigns and address underperforming campaigns quickly.

Budget Management

• Manage monthly media budgets across all brands.
• Ensure budgets are spent effectively and remain within approved limits.
• Reallocate spend based on channel and campaign performance.
• Forecast spend requirements and expected returns.

Performance Optimisation

• Analyse campaign data to identify trends, opportunities and risks.
• Continuously optimise campaigns to improve:

• ROAS
• Cost per acquisition (CPA)
• Customer acquisition cost (CAC)
• Conversion rates
• Revenue generation

• Work closely with internal teams to improve overall campaign effectiveness.
• Reporting & Insights
• - Prepare weekly and monthly performance reports.
• - Provide clear recommendations based on campaign performance.
• - Highlight risks and opportunities early, together with proposed solutions.
• - Ensure stakeholders understand what is driving results and where improvements can be made.

E-commerce Growth Support

• Support product launches, promotions and seasonal campaigns through paid media.
• Monitor the impact of media activity on sales performance.
• Work with the wider marketing team to ensure campaigns align with business objectives.

Key success factors for this role

• Sales targets supported by paid media are achieved. • ROAS targets are consistently met or improved. • Budgets are managed effectively with minimal waste. • Campaign issues are identified and resolved quickly. • Reporting is accurate, timely and focused on actionable insights. • - Media investment contributes directly to business growth. . Key Competencies:

• Commercially minded
• Data-driven decision maker
• Strong attention to detail
• Accountable and results focused
• Proactive and self-motivated
• Able to prioritise and manage multiple campaigns simultaneously