Marketing Specialist

Executive Placements · Mamelodi

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Our client within the financial sector, with a national footprint, has a Marketing Specialist position available. Your:

Formal Education

Minimum of 7 years experience in thought leadership / influencer marketing or social media management, ideally within the financial services industry.
Experience managing budgets, contracts, and campaigns.
Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel), Adobe Suite will be advantageous.
Experience in planning and execution.
Experience in planning branding strategies, advertising campaigns, and successful public relations efforts.

Deep understanding of audience segmentation, especially the South African financial demographics.
Strong grasp of influencer / thought leadership positioning, earned media, and native influencer / thought leadership techniques.
Demonstrated ability to build personal brands into scalable influencer / thought leadership platforms.
Strong understanding of social media platforms and influencer / thought leadership trends.
Knowledge of competitors.
Experience in the financial services industry, also with compliance-sensitive communication.
Ability to simultaneously manage several projects.
A keen understanding of South African demographics and media trends.

Develop and implement influencer / thought leadership marketing strategies across different marketing channels to achieve the Groups brand objectives that ultimately contribute to revenue generation.
Manage personal brands and outputs of influencers and thought leaders.
Plan and oversee influence-driven events that align with the Groups marketing objectives.
Execute innovative campaigns that align with the Groups overall marketing goals and values.
Ensure influencer / thought leadership content adheres to the Groups brand guidelines and values by overseeing the creation of their content.
Manage the influencers diary and media schedule.
Align campaigns with advisor-led initiatives of sales specialists.
Coordinate with legal and compliance teams to ensure campaigns meet all regulatory requirements.
Monitor campaign performance metrics, including engagement, reach, and ROI, and provide actionable insights for optimisation.

Build and maintain strong relationships with influencers / thought leaders, agencies, and thought leaders relevant to teg Group.
Act as the

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