Marketing Operations Business Partner (360_MarkBP)

Dream Hotels & Resorts · Johannesburg, Gauteng

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Job Overview

  • The Marketing Operations Business Partner is the principal operational interface between central Group Marketing / 360Hub and the properties, resorts, hotels, lodges and business units across Dream Hotels & Resorts. The role converts approved commercial priorities, property and business unit requirements, campaigns, offers and marketing plans into structured briefs, workflows, timelines, deliverables and stakeholder updates. It manages prioritisation and workflow, coordinates delivery across marketing specialists and ensures stakeholders understand what marketing is delivering, when it will be delivered and what business outcome it is intended to support. This is an implementation, coordination, workflow and stakeholder management role. It does not own or set overall group marketing strategy, brand strategy, commercial strategy or revenue strategy, but ensures that agreed marketing activity is properly coordinated, delivered, tracked and reported on. The position also prevents the central marketing team from becoming an unstructured internal request desk.

Key responsibilities

Business partnering

  • Develop strong working relationships with General Managers, business unit leaders, Sales, Revenue, Reservations, Operations, central support functions and other relevant stakeholders.
  • Understand group, property and business unit requirements, including occupancy needs, demand periods, market segments, packages, events, offers and commercial priorities
  • Translate commercial, operational and stakeholder requirements into clear marketing briefs, implementation plans and coordinated marketing actions.
  • Advise properties and business units on suitable marketing solutions based on approved priorities, objectives, timing, available resources and expected business impact.

Marketing planning

  • Support the development and implementation of marketing plans across the group portfolio, including properties, resorts, hotels, lodges and relevant business units.
  • Coordinate seasonal campaigns, launches, offers and need-period activity.
  • Align property and business unit requirements with the overall group marketing calendar.
  • Ensure marketing activity supports agreed revenue, sales, occupancy, demand-generation and broader business objectives. Briefing and workflow
  • Own the intake and briefing process for group marketing requests.
  • Ensure briefs contain clear objectives, target audiences, offers, deadlines, deliverables, channels, approvals and required supporting information.
  • Prioritise work based on business impact, urgency, readiness and available marketing resources.
  • Allocate requirements to the relevant marketing specialists, including content, CRM, digital, creative, social media, web, internal teams or external partners where applicable.
  • Track projects from brief through approval, production, launch and reporting.
  • Manage conflicting deadlines and stakeholder expectations.

Campaign operations

  • Build and manage campaign timelines, production schedules, task lists and delivery milestones.
  • Coordinate dependencies between marketing, sales, revenue, reservations, operations, suppliers, agencies, property teams and business unit stakeholders.
  • Ensure all campaign elements are ready before launch, including rates, booking mechanics, terms and conditions, landing pages, creative, CRM, tracking, booking links and approvals.
  • Coordinate post-campaign reviews. Budget and suppliers
  • Track approved marketing expenditure by campaign, property, business unit, supplier or activity where required.
  • Support procurement, quotations and supplier coordination.
  • Coordinate external agencies and production partners where required.

Governance

  • Establish and maintain practical marketing SLAs, templates, checklists and briefing documentation.
  • Maintain accurate campaign documentation, production schedules, workflow trackers and stakeholder status reports.
  • Reduce duplicated and last-minute work.
  • Establish clear approval and escalation processes. Key deliverables across the scope of role:
  • Annual marketing calendar
  • Property and business unit marketing implementation plans
  • Monthly marketing priorities
  • Campaign briefs
  • Production schedules
  • Marketing workload/resource dashboard
  • Campaign post-mortems
  • Budget tracking
  • Stakeholder status reports

EXPERIENCE AND QUALIFICATION

  • 5–8 years' marketing experience.
  • Strong project/account/marketing operations experience.
  • Hospitality or multi-site consumer business experience highly advantageous.
  • Commercial understanding of hotel occupancy, rates, revenue and demand generation desirable.
  • Strong stakeholder management.
  • Excellent project management and prioritisation.

Deadline:2nd October,2026

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