MARKETING OFFICER

· Brand Building & Market Leadership o Build and protect brand equity across assigned brands, ensuring consistent positioning across every customer and specifier touchpoint. o Develop and roll out brand toolkits, product knowledge training and technical content that equip the sales and agent network to sell with confidence. o Work with Product teams and the Sales function to translate brand strategy into merchandising, POS and digital assets that drive off-take. · Launch Support o Plan and coordinate go-to-market support for all new product and brand launches, in partnership with Production, Customer Service, and Sales. o Develop sales presenters, launch content and partner events to prepare agents and sales teams ahead of launch. o Conduct regular market and specifier visits to track how events and marketing activities are landing in key markets. o Evaluate launch performance against targets and prepare a closing report capturing results and lessons for future launches. · Campaign & Promotions Planning o Develop the annual brand and country-level promotional calendar, grounded in brand strategy, sales input and customer/specifier insight. o Align Channel Marketing and Sales on planned activity, incorporating their feedback before campaigns are finalised. o Present the proposed annual promotional plan to the Sales Head and Marketing Head for approval. o Work with Finance to align budgets for each promotion and all related costs. · Performance Evaluation & Analytics o Evaluate campaigns and promotions before and after launch, using ROI estimates, market feedback and available data to judge effectiveness. o Partner with the Head of Marketing to validate promotional results and translate learnings into sharper future planning. · Stakeholder & Cross-Functional Coordination o Act as the day-to-day link between Marketing and Sales, Design, Procurement, Finance, Production, Operations, Site teams, Influencer/Specification and other regional business units, plus external agencies, research partners, event organisers and media houses — gathering input and delivering work aligned to shared objectives. o Conduct joint market visits with Sales teams to stay close to the customers, MRM Channel and Agents.