Marketing Manager - Verseker

We're looking for a commercially minded Marketing Manager to drive brand, customer acquisition and marketing strategy for a growing B2C service business. About the role You'll own our marketing strategy end-to-end â?? building brand awareness, driving lead generation, and converting interest into sales. This is a hands-on, results-driven role for someone who understands how to market and sell a service directly to individual consumers. Requirements

• Fluent in Afrikaans (non-negotiable) • Proven experience as a Marketing Manager • Strong B2C marketing background â?? ideally from insurance, financial services, telecoms, subscription, membership, healthcare, education or similar service industries • Solid digital marketing experience across social media, content and campaign management • Strong grasp of customer acquisition, lead generation and conversion • Experience managing both digital and traditional marketing channels • Commercially driven, with a track record of hitting measurable growth targets Key responsibilities

• Develop and execute overall marketing strategy • Build brand awareness and market positioning • Drive customer acquisition and lead-generation campaigns • Manage digital, social, content and traditional marketing channels • Develop messaging tailored to the Afrikaans-speaking consumer market • Partner with sales to support conversion and revenue growth • Manage agencies, suppliers, budgets and campaign performance • Track cost per lead, conversion rates and ROI • Identify new market opportunities and partnerships We're after someone creative but highly commercial â?? who sees marketing as a driver of sales and revenue, not just brand.

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