Marketing Manager

Job Purpose Responsible and accountable for the leadership, and management of the marketing function for the business unit, including: achieving brand awareness, customer acquisition, business growth, reactivation and retention to maximise the revenue potential of the business unit for domestic and local markets. Key Performance Areas Delivered Marketing Plans & Results Develop and communicate strategic objectives for the business unit marketing function including the unit’s Brand Strategy and delivery plan Provides short- and long-term market forecasts and reports by managing market research collection, analysis, interpretation of market data and business intelligence tools. Design and direct Marketing plans including the use of omni-channel communications via digital and social media channels Influences present and future products by determining and evaluating current and future market trends. Develops and adapts strategies to meet changing business priorities (environmental changes, market trends) Elicit new business opportunities and leverage relationships to promote revenues; competitive edge and business growth Manage people and non-people resources to ensure team effectiveness PR & Brand Management Define and adapt the business unit CVP as required Collaborate with IHG Marketing to create a strong and consistent brand identity for the business unit Oversee the development and distribution of brochures and marketing collateral and toolkits across the unit and also in the public domain Communicate and manage various stakeholders with regards the brand; requirements and adjustments Achieve monthly publicity exposure and monitor it against media analysis Promotions & Content Management Develop and complete the planning of promotions/campaigns and entertainment events that are relevant to the target market and innovative (fresh) in approach Manage and be present at events and campaigns (photoshoots) Support VIP operational promotions, initiatives and events Direct Marketing Liaise with IHG Marketing to develop retention and acquisition campaigns Oversee the management of the database hygiene Oversee the analysis of customers’ behaviour via the database to provide customer-based solutions for the delivery of strategic objectives Communicates campaign objectives and plans with key stakeholders across the Group Monitors implementation to ensure that the campaign is rolled out as per plan Oversee proofs on all content to ensure accurate and relevant Utilises and optimises relevant systems and its tools such as Striata Analyse and report on the effectiveness of campaigns Liaises with internal stakeholders regarding campaign success Provides support to business unit management team as required Stakeholder Relationship Management Communicates with internal stakeholders on strategy and implementation, ensuring their full understanding for implementation Communicates and negotiates with external vendors, agents, entertainers, etc - builds and maintains strong relationships to ensure credibility and trust to leverage future business Liaise with IGH and Sun International Sales and Group marketing departments to ensure synergy on objectives and campaigns Briefs and manages vendor contract deliverables Communicates and updates business unit team with regards promotions, events, entertainment happening across the complex so everyone is sufficiently informed of happenings Budget Management Budget l Management for the Unit Marketing function including: Budget Revenue maximization activities and results (ROI) Cost management Capex PIP and forecasting Financial reporting for the function Financial reporting on campaigns and marketing initiatives