Marketing Manager – Sports Wear Brand Cape Town

Our client, an international Sports Brand is seeking to employ a marketing manager to join their expanding team.

Strategy & Planning

• Develop and execute the retail marketing strategy aligned to commercial and brand objectives
• Plan and manage annual and seasonal marketing calendars across all channels
• Drive customer acquisition, retention, and footfall growth across physical stores and online platforms
• Align marketing initiatives with merchandising, buying, and sales teams

Campaign Management

• Lead end-to-end execution of retail marketing campaigns (promotions, launches, sales, brand initiatives)
• Manage ATL, BTL, and digital campaigns to drive traffic and conversion
• Coordinate in-store activations, POS, visual merchandising support, and experiential marketing
• Ensure consistent brand messaging across all customer touchpoints

Digital & Performance Marketing

• Oversee digital channels including paid media, social media, email marketing, and website content
• Analyse campaign performance, customer insights, and ROI to optimise spend
• Collaborate with e-commerce teams to drive online sales and omnichannel growth
• Manage CRM and loyalty marketing initiatives

Brand Management

• Protect and build brand equity across all retail channels
• Ensure brand guidelines are implemented consistently in-store and online
• Manage creative development, content production, and agency relationships

Trade & Retail Marketing

• Develop trade marketing plans to support store openings, promotions, and category growth
• Partner with suppliers and brand partners on co-funded campaigns and activations
• Drive in-store marketing excellence through POS, signage, and promotions

Budget & Stakeholder Management

• Own and manage the marketing budget, ensuring cost control and ROI optimisation
• Present marketing performance, insights, and recommendations to senior management
• Work closely with internal stakeholders including sales, operations, buying, and finance

Market & Customer Insight

• Monitor market trends, competitor activity, and customer behaviour
• Use data and insights to inform campaign planning and decision-making
• Identify growth opportunities and innovation in retail marketing

Team Leadership

• Lead, mentor, and develop the marketing team and external partners
• Manage agencies, designers, media partners, and suppliers

Compliance & Governance

• Ensure compliance with advertising standards, POPIA, and brand/legal requirements
• Manage approvals and risk across all marketing activity

Main requirements Relevant marketing experience with a retailer Relevant tertiary studies

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