Marketing Manager - Retail/Media/Marketing Fashion/Cafe Industry - Sandton

Introduction

A high end Fashion and Cafe Company is seeking a dynamic, commercially minded and highly creative Marketing Manager to lead and execute marketing initiatives across a diverse portfolio of retail, media, fashion, café and lifestyle businesses .

The successful candidate will be responsible for developing and implementing integrated marketing strategies that drive brand awareness, customer engagement, foot traffic, sales and business growth .

This is a hands-on role requiring someone who can think strategically while remaining actively involved in the execution of campaigns. The ideal candidate will be comfortable working across multiple brands, managing competing priorities and operating in a fast-paced, entrepreneurial environment.

Sandton

Duties & Responsibilities

Marketing Strategy & Brand Management

• Develop and implement integrated marketing strategies aligned with business objectives.

• Build and maintain strong, consistent brand positioning across all businesses and channels.

• Develop annual and campaign-specific marketing plans and calendars.

• Identify market trends, consumer insights and opportunities for growth.

• Ensure brand consistency across advertising, digital platforms, stores, media and customer communications.

• Work closely with management to develop marketing strategies that support revenue and growth objectives.

Campaign Management

• Plan, manage and execute integrated marketing campaigns from concept through to implementation.

• Coordinate campaigns across digital, social media, print, in-store, events, PR and other relevant channels.

• Develop promotional campaigns to increase customer engagement, foot traffic and sales.

• Manage seasonal campaigns, product launches, special promotions and brand activations.

• Monitor campaign performance and adjust strategies where necessary.

• Prepare post-campaign reports and provide insights and recommendations.

Digital & Social Media Marketing

• Oversee digital marketing and social media strategies across relevant brands.

• Work with internal teams and external agencies to develop engaging content and campaigns.

• Monitor digital performance, engagement and campaign effectiveness.

• Manage paid digital advertising and promotional campaigns where required.

• Ensure websites, social media platforms and other digital channels remain current and aligned with brand objectives.

• Identify opportunities to improve customer acquisition, engagement and retention.

Retail, Fashion & Café Marketing

• Develop initiatives designed to increase foot traffic, customer engagement and sales .

• Create and manage promotional calendars for retail and café operations.

• Support new product launches, seasonal campaigns and customer activations.

• Develop partnerships and collaborations that strengthen brand awareness.

• Work closely with operational teams to ensure effective execution of in-store and customer-facing campaigns.

• Analyse customer behaviour and market trends to identify new commercial opportunities.

Media, Content & Creative Management

• Coordinate the development of marketing and promotional content across multiple channels.

• Work closely with creative teams, designers, photographers, content creators and external agencies.

• Develop clear marketing briefs and ensure campaigns are delivered on time and within budget.

• Manage the production of marketing materials, advertising, promotional assets and brand collateral.

• Ensure all creative output aligns with brand guidelines and campaign objectives.

Budget & Supplier Management

• Develop and manage marketing budgets.

• Monitor campaign expenditure and ensure cost-effective use of marketing resources.

• Manage relationships with advertising agencies, media partners, creative suppliers and other service providers.

• Negotiate with suppliers and identify opportunities to improve marketing return on investment.

Reporting & Analysis

• Track and analyse marketing performance and return on investment.

• Monitor key metrics, including campaign performance, engagement, customer acquisition, foot traffic and sales impact.

• Prepare regular marketing reports and present insights to management.

• Use data and market intelligence to improve future campaigns and marketing strategies.

Key Performance Areas

Performance will be measured against

• Growth in brand awareness and visibility.

• Successful delivery of marketing campaigns.

• Customer engagement and acquisition.

• Increased foot traffic and sales.

• Digital and social media performance.

• Campaign return on investment.

• Effective management of marketing budgets.

• Successful execution of promotions, launches and activations.

• Consistency of brand positioning across all channels.

• Contribution to overall business growth.

Working Environment

This role operates in a fast-paced, creative and commercially driven environment . The successful candidate must be adaptable, energetic and comfortable managing multiple priorities across different business sectors.

The position offers an exciting opportunity for a versatile Marketing Manager who enjoys working across retail, fashion, media, café and lifestyle brands and wants to play an active role in building brands and driving business growth.

Desired Experience & Qualification

Minimum Requirements

• Relevant qualification in Marketing, Media, Communications, Brand Management, Business or a related field .

• Minimum of 5 years’ relevant marketing experience , preferably in a management or senior marketing role.

• Experience within one or more of the following industries will be highly advantageous:

• Retail

• Fashion

• Media

• Hospitality

• Café or restaurant groups

• Lifestyle brands

• Consumer-facing businesses

• Proven experience developing and implementing integrated marketing campaigns.

• Strong digital marketing and social media experience.

• Experience managing multiple brands, campaigns or business units will be advantageous.

• Strong understanding of consumer behaviour and customer engagement.

• Experience working with creative agencies, designers and external suppliers.

• Experience managing marketing budgets and measuring campaign ROI.

Key Competencies

The successful candidate should demonstrate

• Strong commercial and strategic thinking.

• Excellent creativity and brand awareness.

• Strong project and campaign management skills.

• The ability to manage multiple brands and priorities simultaneously.

• Excellent communication and presentation skills.

• Strong stakeholder and relationship management abilities.

• High levels of initiative and accountability.

• Strong analytical and reporting skills.

• A hands-on and results-driven approach.

• Excellent attention to detail.

• The ability to work effectively in a fast-paced environment.

• Strong leadership and team coordination skills.

Ideal Candidate Profile

The ideal candidate will be a hands-on Marketing Manager who understands how to build brands while also driving measurable commercial results.

They should be equally comfortable developing a strategic marketing plan, briefing a creative team, managing a social media campaign, coordinating a fashion or retail activation, promoting a café or hospitality offering, and analysing the commercial results.

This person must be highly organised, proactive and able to move comfortably between strategy and execution. Experience in a multi-brand or entrepreneurial environment will be highly advantageous.

Reporting Structure

The Marketing Manager will work closely with senior management, operational teams and external creative and media partners.

Key working relationships may include

• Senior Management

• Retail and Store Management

• Café and Hospitality Operations

• Media and Content Teams

• Creative and Design Teams

• Digital Marketing Partners

• Advertising and PR Agencies

• External Suppliers and Brand Partners

Package & Remunerat