Marketing Manager (Permanent)

Job Title: Marketing Manager Start Date: 2026-06-29 - 2026-08-31 Vacancy Type: Permanent JHB001475 Sectors: Hotel Location: Kwa-Zulu Natal , Central Drakensburg Salary: (Live in , Market related, Negotiable) Brief: drakensberg|hotel marketing|kwa-zulu natal|marketing manager|sales and marketing|travel marketing Hotel & Resort in Central Drakensberg is looking for Marketing Manager to manage and drive the marketing function of the Hotel through strategic planning, brand development, advertising, digital marketing, trade relations, content creation and guest communication. The Marketing Manager is responsible for promoting the hotel's image, increasing brand awareness , generating quality enquiries , supporting revenue growth and ensuring all marketing platforms, campaigns, collateral, specials, rates and guest-facing communication are accurate, professional and aligned with the hotel's brand standards. The role requires strong coordination with management, reservations, external marketing partners, agents, suppliers and trade representatives to ensure that all marketing activity supports the hotel's objectives and enhances its position. Detail: Duties: Team, Contractor and Supplier Management: Manage, guide and oversee the marketing team, External Marketing Company, representatives, contractors, suppliers, media partners and other service providers involved in the hotel's marketing function. Ensure clear communication, deadlines, accountability, quality control and follow-through across all marketing projects, campaigns, reporting, design work, advertising, digital platforms and guest-facing communication. Website and Booking Platforms: Manage and administer the hotel website in conjunction with the External Marketing Company. Ensure that all information, imagery, rates, specials, packages and booking links are accurate and up to date. Monitor the Booking Button to ensure rates, availability and information display correctly, and coordinate corrections where required. Social Media and Content Management: Develop and manage the monthly content plan in conjunction with the External Marketing Company and management team. Review and approve social media content, captions, imagery and campaign messaging before publication. Monitor Facebook and Instagram enquiries where required and ensure relevant accommodation enquiries are followed up by Reservations. Digital Marketing and Campaigns: Plan, coordinate and monitor digital marketing campaigns across social media, Google, email marketing, WhatsApp and other relevant platforms. Track campaign performance, lead generation, enquiry quality, website traffic, booking conversion and overall campaign effectiveness. Provide feedback and recommendations to management. Advertising and Editorial Opportunities: Identify suitable advertising and editorial opportunities including print, online, radio, television, trade, editorial, partnership and media opportunities. Obtain costings, coordinate artwork and approvals, complete booking forms, manage trade exchanges where applicable and ensure payments are processed through the Accounts Department. Draft editorials where required or coordinate journalist visits to the hotel. Online Travel Agents and Third-party Platforms: Manage and update the hotel's information, images, descriptions, rates, offers and specials across OTAs and relevant third-party platforms. Ensure brand consistency, accuracy and professional presentation across all online platforms. Maintain relationships and handle relevant OTA queries where required. Online Listings: Manage and administer all current online listings, ensuring information, photos and rates are up to date. Maintain the online listing spreadsheet and coordinate invoices for processing. Identify further potential online listing opportunities. In-house Marketing Collateral: Develop, manage and update internal and guest-facing marketing collateral including internal newsletters, rate sheets, accommodation specifications, flyers, notices, activity information, menus, programmes, front office information sheets, guest documents and other printed or digital material. Manual, Master Documents and Rate Documentation: Coordinate updates to the hotel manual, master documents, rate sheets, accommodation specifications, special offers and related documentation when rates, contact details, packages, activities, venue information, staff prices or operational information change. Ensure all documents remain accurate, current and correctly stored. Specials, Packages and Promotional Offers: Coordinate and manage special offers and packages, including package forecasts, detailed availability reports, artwork briefs, approval processes, rate code requirements, website updates, booking platform updates, mailers, email templates and communication to Reservations and representatives. Ensure approved specials are launched, communicated and monitored correctly. STO Contracts and Trade Relationships: Manage and administer STO contracts, maintain an up-to-date STO register and monitor rates issued to tour operators and agents. Ensure contracts are correctly completed, signed, saved and followed up. Representatives, Contractors and Supplier Relationships: Maintain professional working relationships with hotel representatives, contractors, suppliers, advertising agencies, radio stations, external marketing partners and trade partners. Work with these partners to identify opportunities, increase awareness and generate new business for the hotel. Site Inspections and Educational Visits: Coordinate and conduct site inspections and educational visits when required. Ensure all related documentation, discount request forms, approvals, confirmations, memos, questionnaires, thank-you emails and follow-up reports are completed and filed correctly. Travel Shows and Trade Events: Identify relevant trade shows and industry events in conjunction with management. Liaise with organisers, coordinate stand requirements, arrange appointments with potential clients and ensure professional follow-up after the event. On-the-road Marketing and Presentations: Identify suitable opportunities for presentations to retirement homes, businesses, tour operators, PCOs, wedding planners, schools and other relevant groups. Organise, prepare and conduct presentations where required, and complete necessary follow-ups. Discount and Special Rate Requests: Assist with special requests, ensure the necessary approval is obtained from the Assistant Operations Manager and General Manager, and liaise with clients where required. Sponsorships, Prize Letters and Trade Exchanges: Manage sponsorship requests, prize-related enquiries and trade exchanges, ensuring maximum exposure and value for the Hotel. Coordinate prize letters and maintain the prize winner and trade exchange spreadsheets where required. Guest Reviews and Reputation Management: Monitor guest reviews across relevant platforms including GuestRevu, TripAdvisor, Google, social media and OTA platforms. Ensure responses are completed professionally and escalate operational concerns to the relevant departments and management. Monitor guest feedback and recommend marketing or operational communication changes where necessary. Guest Interaction and Service Support: Engage with guests professionally, assist with guest requests where possible, encourage awareness of hotel activities and assist in resolving or escalating complaints. Support other departments when required and uphold the hotel's service standards. Competitor Awareness and Market Analysis: Monitor competitor activity, market trends, pricing, specials, packages, advertising and guest expectations. Provide recommendations to management regarding opportunities, risks and areas for improvement. Marketing Calendar and Planner: Create and manage the marketing calendar and yearly marketing planner, including specials, campaigns, adverts, trade shows, school holidays, public holidays, content themes,