Marketing Manager Core Growth - Classic Portfolio Wine - Paarl (73315)

Purpose

• To lead the development and execution of the KWV Classic Wines brand plan in South Africa, while driving Tender development and supporting the KWV Endorsed portfolio across key international markets.
• This is a newly created, hands-on role requiring strong commercial acumen, ownership and execution, with responsibility for guiding a Junior Brand Manager.

Minimum requirements

• A relevant BCom degree in Marketing, Business or a related field.
• 8+ years' marketing experience within FMCG, including at least 3 years at Marketing Manager or Senior Brand Manager level Mandatory
• Strong commercial and financial acumen, with experience managing brand performance, including P&L, A&P, pricing and margin.
• Strong capability in developing brand strategy and translating this into annual plans and execution.
• Solid grasp of market, category and on- and off-trade dynamics, with the ability to recommend effective activation and execution.
• Proven track record in innovation, renovation or new proposition development.
• Ability to work effectively across commercial and operational functions, managing multiple stakeholders and priorities.
• Exposure to international markets, distributors or market teams is advantageous.
• Wine category experience is advantageous, together with an interest in wine and willingness to build category knowledge.
• Willingness and ability to travel locally as required.
• Valid driver's license and own reliable transport.

Skills required

• A proactive, self-starting approach, with the ability to identify what needs to be done, initiate action and follow through to delivery.
• Good judgement and confidence to make decisions independently, while knowing when to seek input or escalate.
• Strong strategic thinking, with the ability to make clear choices and translate these into focused brand and activity plans.
• Comfortable using financial, sales, category and market information to identify opportunities and inform decisions.
• Strong creative thinking, with the ability to shape and progress brand ideas.

Job summary

• Lead the development and execution of the annual KWV Classic still wines brand plan in South Africa, translating brand objectives into clear communication, activation and innovation plans.
• Take ownership of KWV Classic wines, from strategy through to execution, ensuring clear positioning and consistent execution across consumer touchpoints.
• Deliver agreed volume, value and margin objectives, working closely with Wine Marketing Executive, Sales and Customer Marketing to drive brand performance.
• Oversee brand financials including P&L tracking, A&P budget management, pricing, margin delivery, inventory planning and COGS efficiency.
• Monitor and interpret brand, category, market share and competitor performance to identify opportunities and recommend actions to achieve business targets.
• Work closely with Sales and Customer Marketing to deliver the agreed trade calendar, ensuring relevant brand tools and activities are delivered on time and against commercial priorities.
• Lead the development and execution of consumer campaigns, digital and social activity, and strategic events for KWV Classic.
• Lead the marketing development of tender propositions, working closely with international teams to develop brand and packaging solutions aligned to market requirements, that create strong consumer and shelf appeal.
• Support marketing development for KWV Endorsed products, ensuring a clear role and positioning and providing relevant marketing tools and support to international teams.
• Support development of scalable innovation opportunities across local and international markets, leading relevant projects from concept through to launch, including business case development, pricing and packaging.
• Collaborate with local and international commercial teams, distributors, Customer Marketing, Winemaking team, Finance and Supply Chain to ensure effective execution.
• Consumer focused, with a strong interest in understanding evolving wine consumption occasions and category trends.
• Knowledge of social and digital media platforms, content performance metrics and best practices.
• Provide direction, coaching and development to the Junior Brand Manager.