Marketing Manager – Automotive Retail & Multi-Brand Dealerships

Introduction

Our client is a leading automotive retail organisation with an extensive network of strategically located dealerships representing a diverse portfolio of passenger and commercial vehicle brands. The business operates across multiple areas of the automotive value chain and is committed to delivering quality products, innovative mobility solutions and consistently high levels of customer service.

Description

Reporting To: Marketing Executive and Divisional Franchise Executive

Role Overview 3L Consulting is recruiting an experienced Marketing Manager for a leading automotive retail organisation operating across a multi-brand dealership environment. The successful candidate will be responsible for executing brand and marketing strategies at dealership level, managing supplier and stakeholder relationships, and coordinating marketing activities aimed at generating traffic, leads and sales. The role includes local dealership activations, promotional campaigns, digital channel management and maintaining a consistent brand presence across dealership and customer touchpoints.

Key Responsibilities

• Plan and execute localised marketing campaigns, dealership events and activations to increase brand visibility and support sales.

• Implement key marketing initiatives across the organisation’s automotive retail brands and multi-franchise dealerships.

• Build and maintain effective working relationships with dealerships, OEM partners, suppliers and internal stakeholders.

• Coordinate marketing activities with relevant stakeholders to ensure alignment with brand and business objectives.

• Oversee digital marketing campaigns, including social media content, dealership listings and website promotions.

• Ensure media campaigns and programmes, including Facebook and radio campaigns, are delivered effectively and aligned with brand and business objectives.

• Develop and implement tactical promotions, seasonal campaigns and community activations in support of dealership objectives.

• Ensure dealership marketing materials and customer touchpoints remain aligned with the relevant brand guidelines.

• Manage creative, print and media suppliers to ensure campaigns are delivered within agreed budgets and deadlines.

• Track website and campaign performance, compile dealership marketing reports and provide recommendations for continuous improvement.

• Oversee the performance and development of the digital ecosystem, including brand websites, digital platforms and customer journey touchpoints.

• Monitor competitor activity and automotive market trends to identify opportunities for innovation.

• Oversee customer communications and feedback processes to strengthen engagement and support sales and marketing objectives.

• Administer the allocated marketing budget and optimise expenditure in line with dealership priorities.

• Remain informed about emerging marketing, digital and consumer trends that could improve marketing effectiveness.

Qualifications and Experience

• Degree or diploma in Marketing, Communications or a related field.

• Between five and eight years’ marketing experience.

• Previous marketing experience within the automotive industry or FMCG retail would be preferred.

• Proven supplier and stakeholder management experience.

• Strong understanding of the dealership environment and tactical retail marketing operations.

• Sound digital marketing knowledge, including social media, Google and dealership listing platforms.

• Proven experience delivering innovative dealership marketing campaigns.

• Excellent organisational and project-management capability.

• Ability to work effectively under pressure and manage multiple stakeholders simultaneously.

Key Skills and Competencies

• Strong interpersonal and relationship-building skills.

• Proactive, hands-on and results-driven approach.

• Creative thinking with the ability to execute tactical marketing campaigns.

• Analytical thinking and commercial awareness.

• Strong communication and negotiation skills.

• Resilience and adaptability within a dynamic retail environment.

• Effective stakeholder and supplier management.

• Strong planning, organisation and project-management skills.

Remuneration and Benefits The remuneration package includes:

• Market related basic salary.

• Potential monthly incentive.

• Company demo vehicle.

• Fuel allowance.

• Subsidised medical aid.

• Retirement fund contributions.

• Company-funded funeral policy.

Profile

The ideal candidate is an experienced, hands-on Marketing Manager with 5–8 years’ marketing experience, preferably within the automotive or FMCG retail sector. They will have a strong understanding of tactical retail marketing, digital channels, campaign execution and stakeholder and supplier management. Proactive, creative and commercially aware, they must be able to manage multiple priorities, work effectively under pressure and deliver marketing initiatives that support brand visibility, customer engagement, leads and sales.

We offer

The remuneration package includes

• Market related basic salary.

• Potential monthly incentive.

• Company demo vehicle.

• Fuel allowance.

• Subsidised medical aid.

• Retirement fund contributions.

• Company-funded funeral policy.