Marketing Manager

MAIN FUNCTIONS OF THE JOB Strategic Marketing Planning : Develop and implement a marketing strategy that aligns with business goals and market opportunities while adhering to Shariah principles. Brand Management : Oversee the development and maintenance of the bank's brand, ensuring consistency across all channels. Campaign Management : Plan, execute, and manage marketing campaigns across digital, print, and social media platforms. Customer Relationship Management (CRM) : Develop strategies to improve customer engagement and retention using data analytics for personalized marketing. Stakeholder Collaboration : Coordinate with internal departments and manage relationships with external partners for effective marketing execution. Digital Marketing and Innovation : Lead digital marketing efforts, keeping up-to-date with the latest trends and implementing new digital tools. Loyalty Programs : Develop Shariah-compliant loyalty programs, focusing on customer retention and value creation. Corporate Social Responsibility (CSR) : Oversee the Bank’s CSR strategy, ensuring it aligns with Islamic values. Management of Budget Control : Manage and allocate the marketing budget, ensuring adherence to financial controls. Advertising and Media : Liaise with advertising agencies, manage media relations, and oversee communication initiatives.