Marketing Manager
Al Baraka Bank South Africa · KwaZulu-Natal
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Start free — we apply for you →MAIN FUNCTIONS OF THE JOB
- Strategic Marketing Planning : Develop and implement a marketing strategy that aligns with business goals and market opportunities while adhering to Shariah principles.
- Brand Management : Oversee the development and maintenance of the bank's brand, ensuring consistency across all channels.
- Campaign Management : Plan, execute, and manage marketing campaigns across digital, print, and social media platforms.
- Customer Relationship Management CRM : Develop strategies to improve customer engagement and retention using data analytics for personalized marketing.
- Stakeholder Collaboration : Coordinate with internal departments and manage relationships with external partners for effective marketing execution.
- Digital Marketing and Innovation : Lead digital marketing efforts, keeping up-to-date with the latest trends and implementing new digital tools.
- Loyalty Programs : Develop Shariah-compliant loyalty programs, focusing on customer retention and value creation.
- Corporate Social Responsibility CSR : Oversee the Bank's CSR strategy, ensuring it aligns with Islamic values.
- Management of Budget Control : Manage and allocate the marketing budget, ensuring adherence to financial controls.
- Advertising and Media : Liaise with advertising agencies, manage media relations, and oversee communication initiatives.
Requirements
QUALIFICATIONS
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Certification in Islamic Finance or Shariah Compliance is an advantage.
PREFERRED EXPERIENCE
- 7-9 years of marketing experience, with 2-3 years in a managerial capacity.
- Experience in banking or financial services, particularly in Islamic banking, is highly desirable.
- Experience in media communications / Public speaking.
KNOWLEDGE
- In-depth knowledge of Islamic banking principles and Shariah-compliant marketing practices.
- Strong understanding of South African banking regulations and market trends.
- Expertise in digital marketing, CRM, and brand management.