Marketing Intelligence Specialist

Market and Media Research

• Conducting in-depth research using industry tools e.g. Telmar, Nielsen, BRC and other tools provided to understand media consumption patterns.
• Analysing data on viewer behaviour, content performance, and audience demographics.
• Identifying target audiences and assess their characteristics, preferences, and media habits.
• Monitoring and evaluating competitor activity and advertising performance across media platforms.

Sales Support and Intelligence

• Providing the sales team with compelling insights and sales narratives through regular go-to-market presentations.
• Submitting weekly media industry reports on audience trends and content consumption.
• Analysing post-campaign performance to evaluate effectiveness and improve future sales strategies.

Reporting and Presentations

• Compiling and submitting trend and insight reports to the Group Executive Advertising Sales and Group Head of Sales.
• Preparing and presenting monthly internal presentations on eMedia channel and competitor channel performance.
• Producing ad hoc reports as required by management or stakeholders.

Client Liaison

• Attending client and agency meetings/presentations alongside Account Executives to provide research-based support.
• Helping maintain strong relationships by offering insightful and data-driven presentations to clients.
• Assisting in managing client and agency expectations with credible media intelligence.

Stakeholder Relationships

• Collaborating with Account Executives and Sales Management to align research with business objectives.
• Assisting in training and upskilling sales teams on media consumption trends, tools, and competitor strategies.
• Attending and representing the company at relevant industry forums e.g. BRC, Telmar, Nielsen briefings.
• Building, supporting, and maintaining interpersonal and team relationships to ensure stable working environment and achievement of team objectives.

Requirements

Qualifications

• National Senior Certificate NQF Level 4 - Essential
• National Diploma in Marketing / Research / Media / Communications NQF Level 6 - Recommended

Experience

• 1-2 years in Media Research and Planning - Essential
• Drivers License - Recommended

Language Proficiency

• English - Advanced

Technology Proficiency

• Microsoft Office Suite Word, Excel, PowerPoint, Outlook - Basic
• Telmar - Basic
• Arianna - Basic

Technical / Job Specific Competencies

• Accuracy / Attention to Detail
• Building Strategic Working Relationships
• Planning and Organising
• Sales Ability / Persuasiveness
• Stress Tolerance