Marketing Innovation and Brand Engagement Specialist

Talented Recruitment Specialists · KwaZulu-Natal

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  • Are you a creative marketer who's always ahead of the latest trends? Do you love turning bold ideas into engaging campaigns and content that gets people talking?
  • Our client is looking for a Marketing Innovation & Brand Engagement Specialist to join their dynamic team in Umdloti.

Duties and Responsibilities: Brand & Social Media:

  • Develop and execute engaging social media strategies.
  • Create compelling content across Facebook, Instagram, TikTok, LinkedIn and emerging platforms.
  • Capture and edit high-quality photos and videos for marketing campaigns.
  • Grow our online presence and increase engagement.
  • Monitor trends, algorithms and digital marketing developments.
  • Analyse campaign performance and recommend improvements.

Marketing & Special Projects

  • Plan and coordinate marketing campaigns from concept to execution.
  • Lead exciting special projects that enhance the brand.
  • Assist with product launches, promotions and company events.
  • Identify new marketing opportunities and innovative ways to reach customers.
  • Collaborate with suppliers, branches and management to deliver successful campaigns.
  • Help maintain brand consistency across all marketing material.

Creative Content

  • Write engaging copy for advertisements, promotions and social media.
  • Design eye-catching graphics using Canva or Adobe Creative Suite.
  • Produce reels, videos and behind-the-scenes content.
  • Tell the comapny story in a way that connects with our audience.

Requirements

  • Qualification in Marketing, Communications, Digital Marketing or related field.
  • Minimum 2 years' experience in social media management or digital marketing.
  • Experience with Canva, Adobe Creative Suite, CapCut or similar creative platforms.
  • Strong photography and videography skills.
  • Excellent written and verbal communication skills.
  • Trend spotting.
  • Valid driver's licence advantageous.
  • Highly creative and full of fresh ideas.
  • Passionate about branding and digital marketing.
  • Up to date with social media trends and emerging technologies.
  • Confident behind both the camera and the computer.
  • Energetic, enthusiastic and self-motivated.

Experience in the following will be an advantage

  • Meta Business Suite
  • Google Analytics
  • Paid social media advertising
  • Paid social media advertising Meta Ads is a bonus.
  • AI tools for marketing ChatGPT, Canva AI, CapCut AI, etc..
  • Event planning and brand activations.
  • SEO and website content
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