Marketing & Commercial Strategy Manager

Introduction

Elegant Cornicing is seeking a commercially driven and strategically minded Marketing & Commercial Strategy Manager to lead the development and execution of the company’s marketing, commercial and growth strategy.

This is a senior strategic role responsible for identifying and unlocking revenue opportunities, strengthening market positioning, optimizing commercial performance and ensuring that marketing and business development initiatives translate into measurable financial results.

The successful candidate will combine commercial acumen, strategic marketing expertise, financial insight and strong analytical capability to drive sustainable growth, improve profitability and strengthen Elegant Cornicing’s position in the market.

Duties & Responsibilities

• Develop and execute the company’s marketing and commercial strategy to drive sustainable revenue growth, profitability and market expansion.

• Act as the Marketing Strategist , developing clear market positioning, customer segmentation, value propositions and go-to-market strategies.

• Lead the development of integrated marketing initiatives that generate brand awareness, customer acquisition, sales opportunities and long-term commercial value.

• Identify new markets, customer segments, products, services and commercial opportunities to support business growth.

• Develop and manage commercial plans aligned with the company’s overall strategic and financial objectives.

• Oversee sales forecasting, budgeting, pricing strategy and margin optimisation to support sustainable profitability.

• Analyse sales, marketing and financial data to identify trends, risks, customer behaviour, performance gaps and growth opportunities.

• Establish and monitor KPIs, performance dashboards and reporting systems to measure marketing and commercial effectiveness.

• Translate data and market insights into actionable commercial strategies and recommendations for leadership.

• Work closely with sales, operations and leadership teams to ensure strong alignment between marketing activity, customer demand and revenue objectives.

• Develop strategic partnerships, business development opportunities and market expansion initiatives to increase market share.

• Review and optimise the customer journey, lead-generation processes and conversion strategies to improve commercial performance.

• Conduct competitor and market analysis to identify emerging trends, threats and opportunities.

• Oversee the commercial effectiveness of marketing channels, campaigns and initiatives, ensuring appropriate return on investment.

• Present executive-level reports, commercial insights, forecasts and strategic recommendations to senior leadership.

• Implement systems and processes that improve accountability, reporting, forecasting and data-driven decision-making .

• Drive a culture of continuous improvement, commercial awareness and performance across the business.

Desired Experience & Qualification

• 5–8+ years’ senior-level experience in marketing, commercial strategy, business development, sales strategy or a related field.

• Relevant degree in Marketing, Business, Commerce, Finance or a related discipline .

• Proven track record of developing and implementing strategies that have delivered measurable revenue and business growth .

• Strong understanding of commercial strategy, marketing principles, revenue generation and profitability .

• Strong financial and commercial acumen, with the ability to understand and interpret financial performance.

• Advanced analytical, forecasting and reporting capability.

• Strong understanding of market research, customer segmentation, positioning and competitive analysis.

• Exceptional stakeholder management, leadership and commercial negotiation skills.

• Ability to translate strategic thinking into practical, measurable execution.

• Highly strategic, data-driven and commercially focused mindset.

• Excellent communication and presentation skills, with the ability to influence senior stakeholders and make compelling business recommendations.

Core Competencies

• Marketing & commercial strategy

• Strategic market positioning

• Revenue growth & optimisation

• Business development

• Financial & commercial analysis

• Market & competitor intelligence

• Performance management & KPI development

• Customer acquisition & conversion strategy

• Commercial decision-making

• Strategic partnerships

• Executive reporting & communication

• Data-driven decision-making

• Leadership & stakeholder management

Package & Remuneration

R70,000 – R100,000 per month , based on experience and qualifications.