Marketing Account Manager

Company: A well-established brand with a global strategy, that prides itself on making people’s lives easier through frontier technology that creates enabling opportunities. Culture : At FLASH, we realise that “the way we do things around here” drives our business and enables us to achieve our purpose of “Making People’s Lives Easier”. Our 3 values are the drumbeat of our business: We are all in We have each other’s backs We are brave These values help us to make our People’s lives easier by creating a culture where people come to work because it’s a place where they can engage in meaningful work, in a supportive environment where they can be the best version of themselves and achieve the remarkable! Job Role: Drive all brand and marketing activities for Flash products and services within owned and/or partner channels. Responsibilities: Marketing strategy and planning Develop and execute the cellular division marketing strategy aligned to revenue targets. Identify and prioritise commercial marketing opportunities. Build integrated go-to-market plans across channels. Campaign development and execution Own end-to-end campaign execution. Develop campaign strategies including objectives, budgets, channel mix, and KPIs. Write briefs and manage execution across channels. National airtime campaigns and promotions Conceptualise and execute national competitions and promotional campaigns. Develop partner proposals including budget, ROI, and go-to-market strategy. Monitor and optimise campaign performance. Revenue-generating marketing assets Identify and monetise marketing assets such as vehicles, spaza shops/informal stores, digital assets, POS devices etc. Develop and sell advertising opportunities to partners. Oversee execution and maximise ROI. Market Research and Analysis Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches. Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews. Field visits/survey to understand routes to market and customer better Uncover and share market intel & research competitors to be proactive & market-responsive Stakeholder Management Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group. Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders. Regular updates and reports to division GMs and marketing leads.