Marketing Account Manager: Education

Sports Science Institute of South Africa SSISA · Cape Town, Western Cape

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Job Summary

The Marketing Account Manager: Education will take ownership of the marketing and commercial positioning of SSISA's Education offerings, including:

QCTO & CHE & Online Qualifications
Online Short Courses
Workshops
Student Recruitment Campaigns
Open Days and Virtual Open Days
Corporate Education Offerings
Future Education Products and Services
Working closely with Education, Sales, Business Development and Marketing teams, this role will ensure that all education programmes are effectively positioned, supported by strong lead-generation strategies and aligned to enrolment and revenue objectives.

Essential Requirements

Relevant tertiary qualification in Marketing, Business Management, Commerce, Digital Marketing, Education, Communications or a related field.
Minimum 3 years' experience in marketing or education marketing, commercial, programme management, student recruitment or sales-support roles.
Experience developing and executing integrated marketing campaigns across multiple channels.
Experience with CRM, lead generation, marketing automation and customer acquisition.
Strong stakeholder management and communication skills.

Preferred

Relevant postgraduate qualification
Experience within higher education, professional education, online learning, QCTO, CHE or accredited learning environments.
HubSpot, Marketing Automation, Digital Marketing or CRM certifications.
Experience in student recruitment, admissions or learner acquisition.

Marketing Strategy & Campaign Management.

Develop and execute go-to-market strategies for all Education products and programmes.
Plan and execute integrated marketing campaigns across digital, social media, email, SEO, paid advertising, content marketing and PR channels.
Build and manage annual campaign calendars aligned to enrolment cycles and business objectives.

Lead Generation & Enrolment Growth

Drive lead generation and enrolment growth across the Education portfolio.
Develop and optimise lead funnels, nurture journeys and conversion pathways.
Work closely with Education sales and admissions teams to improve conversion performance.

CRM & HubSpot Management

Manage HubSpot pipelines, workflows, automations and lead-nurturing activities.
Develop landing pages, forms, email campaigns, segmentation strategies and lead-scoring models.
Continuously optimise customer journeys and marketing automation processes.

Reporting & Analytics

Monitor campaign performance, conversion rates and ROI.
Develop dashboards and reporting frameworks.
Use performance insights to optimise campaigns, improve enrolment performance and support future decision-making.

Stakeholder Management

Act as the primary marketing contact for the Education business unit.
Collaborate with Education, Sales, Admissions, Product Leads, Business Development and Marketing teams to achieve commercial objectives.

Ensure the team is sufficiently provided with opportunities to upskill and develop their skillset.
Provide ongoing mentoring and coaching to your team to help them develop their skills.
Set clear performance objectives, conduct regular performance reviews, provide feedback to team members on their progress and areas for improvement and ensure accountability.
In conjunction with HR, participate in human capital tasks such as recruitment and selection and employer relations.
Foster a positive and productive work environment to enhance the team.

Special Conditions

Working occasionally after-hours or weekends when required for events, activations, or content coverage.

Closing Date: 25 September 2026