Key Account Manager / Sales Manager


 Role Overview

We are seeking an experienced and driven sales professional to grow a white goods business in South Africa .

The successful candidate will be responsible for developing and managing sales channels, building strong customer relationships, and driving business growth within the home appliance sector.

This role offers the opportunity to work across major retail and distribution networks in the white goods industry, including refrigerators, washing machines, freezers, and other household appliances.

Product Category

White goods / major household appliances

Refrigerators

Washing machines

Freezers

Other large home appliances

Key Responsibilities

Sales & Account Management

Develop and manage sales channels for white goods products

Build and maintain strong relationships with retailers, distributors, and dealers

Manage and grow key accounts across assigned channels

Negotiate pricing, trading terms, and commercial agreements

Business Development

Identify and secure new business opportunities and accounts

Expand product presence across retail and distribution networks

Leverage existing industry relationships to drive growth

Sales Performance

Achieve sales targets and revenue growth objectives

Manage pipeline, forecasting, and sales reporting

Ensure consistent follow-up and conversion of opportunities

Market & Industry Insight

Monitor competitor activity and market trends

Provide feedback on customer needs and market opportunities

Support pricing and product positioning recommendations

Internal Collaboration

Work closely with internal teams including product, logistics, finance, and after-sales

Ensure smooth order processing and customer satisfaction

Provide regular sales and market reports to management

Senior-Level Contribution (Sales Manager Level)

Support broader sales strategy and planning

Contribute to channel development initiatives

Assist with coordination of sales activities where required

Requirements

Minimum 5+ years’ experience in white goods / home appliance sales, key account management, or channel sales

Strong experience with major appliances such as refrigerators, washing machines, and freezers

Proven experience in B2B sales, retail channel sales, or distributor management

Strong existing customer base or industry relationships is highly advantageous

Demonstrated ability to develop new business

Good understanding of the South African home appliance market and retail channels

Strong communication, negotiation, and relationship-building skills

Self-motivated, target-driven, and able to work independently

Valid driver’s licence and willingness to travel when required

Candidate Level Guide

Key Account Manager Level

Experience managing retail or distributor accounts

Ability to independently manage customer relationships

Solid track record of meeting sales targets

Some existing industry relationships

Sales Manager Level

More senior experience within the white goods industry

Strong established network across retail and distribution channels

Proven ability to drive revenue growth and expand market share

Broader commercial and strategic capability

Preferred Experience

Candidates from white goods, home appliances, or related distribution environments such as:

Hisense

Samsung

LG

Defy

Bosch, Whirlpool, Midea, TCL, Haier

Appliance distributors, wholesalers, and retail channel suppliers

Must-Have Requirements

5+ years white goods / appliance sales experience

Key account management or channel sales experience

Experience with major appliances (fridges, washing machines, etc.)

Existing customer or distributor network advantageous

Strong new business development ability

South African market experience

Not Suitable For

Candidates only selling small electronics or accessories

Pure retail store sales experience without B2B exposure

Candidates without industry network or business development experience

Candidates from unrelated industries (FMCG, telecoms, furniture, etc.)