Junior Sales Consultant

Introduction

About Hakki Africa

Hakki Africa is a newly established subsidiary of a Japanese-headquartered fintech microfinance company. We currently operate in Kenya, India, and South Africa. As a microfinance enterprise, Hakki provides vehicle operating leases to Bolt e-hailing drivers with the goal of maximizing gig workers’ income and promoting financial inclusion in South Africa. We are passionate about using financial innovation to empower underserved communities and create sustainable impact.

Role Overview

This role is ideal for a young, energetic, results-driven sales professional with a minimum of 1-3 years of experience in sales, business development, or customer acquisition, particularly within industries such as automotive, mobility services, e-hailing platforms and fleet leasing. The successful candidate will be responsible for driver acquisition initiatives for Hakki Africa’s vehicle leasing on the Bolt platform, with a focus on recruiting qualified drivers, managing the driver recruitment pipeline, and expanding the company’s network of active drivers.

Duties & Responsibilities

Driver Acquisition and Sales

Recruit, qualify, and onboard drivers for vehicle leasing through Hakki Africa to operate on the Bolt platform.

Promote Hakki Africa’s vehicle leasing and financing solutions to prospective drivers.

Conduct consultations with potential drivers to explain leasing terms, requirements, and program benefits.

Manage the driver recruitment process from initial engagement through to successful onboarding.

Maintain a strong pipeline of qualified driver leads.

Recruitment Strategy and Market Development

Develop and implement strategies to increase driver acquisition and fleet utilization.

Identify key locations, driver communities, and channels where potential drivers can be recruited.

Analyse market demand and driver supply to support fleet growth objectives.

Identify opportunities to increase recruitment through referral programs, partnerships, and targeted outreach campaigns.

Conduct market research and competitor analysis to identify market opportunities and trends, and support the planning and execution of promotional activities to drive awareness and adoption of the company’s services.

Driver Community Engagement

Build relationships with driver communities and Bolt driver networks.

Attend driver hubs, recruitment events, and industry gatherings to promote Hakki Africa’s services.

Serve as a key point of contact for prospective drivers interested in the leasing program.

Maintain positive engagement with drivers during the recruitment and onboarding process.

Enhance the Hakki brand awareness within the e-hailing community

Driver Onboarding Coordination

Ensure that all documentation submitted by drivers is accurate and complete.

Monitor onboarding progress and resolve issues that may delay driver activation.

Reporting and Performance Monitoring

Number of driver leads generated

Onboarding conversion rates

Active drivers recruited

Prepare weekly and monthly performance reports for the Head of Operations.

Analyse recruitment performance and recommend improvements to acquisition strategies.

Desired Experience & Qualification

Diploma/Degree in

Marketing

Sales

Business Administration

Or a related field.

Package & Remuneration

Market Related