Junior Copywriter – Paid Media
Salt South Africa · Stellenbosch, Western Cape
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Start free — we apply for you →About the Role
- A leading South African financial services brand is looking for a Junior Copywriter to join their in-house creative team. This is an entry-level writing role with real scope for development – you'll build proficiency across multiple channels, learn from experienced writers and strategists, and develop the channel literacy needed to grow into a senior copywriting career.
- Due to the high volume of applications expected, candidates who have not received feedback within two weeks of applying should consider their application unsuccessful.
Key Responsibilities
- Produce on-brand copy for assigned channels including Google Search, Meta, organic social Facebook, Instagram, LinkedIn, email, SMS, and website
- Write headlines, body copy, CTAs, subject lines, and descriptions that meet channel-specific requirements and brand guidelines
- Work with designers, strategists, and stakeholders to understand briefs and ensure copy integrates with creative assets
- Build working knowledge of platform requirements, formatting rules, and character limits across assigned channels
- Use approved AI writing tools under guidance, validating outputs against brand guidelines with senior team support
- Accept and integrate feedback to continuously improve copy quality and channel alignment
- Participate in campaign briefings and strategy discussions to understand campaign context and objectives
- Learn from performance data and exposure to diverse campaign types to develop copywriting craft
Requirements
- 1-3 years of copywriting experience across multiple channels, or relevant internship/agency experience
- Portfolio demonstrating copy samples across a range of formats, channels, and audiences
- Strong writing and editing abilities for both short-form and long-form content
- Ability to adapt tone and messaging for different channels and audience types
- Relevant degree in Journalism, Communications, English, Marketing, or related field
Advantageous
- Working knowledge of Google Ads or Meta Ads Manager
- Experience in financial services, fintech, retail, or consumer brands
- Basic understanding of SEO or conversion principles