Junior Brand Strategist

R20,000 - R25,000

About Job Role

• We are looking for a sharp, driven, and creatively curious Junior Brand Strategist to join our dynamic digital team. Fresh out of a leading institution such as AAA School of Advertising, Vega, or Red & Yellow and eager to make your mark, you will play a dual role: helping to shape strategic continuity for our existing client portfolios and bringing fresh, disruptive thinking to new business pitches.
• You are a natural self-starter who thrives in a fast-paced agency environment, possesses strong administrative discipline, and balances conceptual creativity with data-driven logic. Bilingual fluency in Afrikaans and English is essential for this role.

Key Responsibilities Strategic Planning & Insights Existing Clients

• Brand Health & Research: Conduct desk research, consumer trend analysis, and competitor audits to uncover actionable insights for existing brand campaigns.
• Campaign Foundations: Assist in translating client briefs into clear, inspiring strategic frameworks, target audience personas, and consumer journey maps.
• Performance Evaluation: Collaborate with the digital and data teams to review campaign performance metrics, helping to evaluate what worked and how future strategies can be optimized.

Pitch Support & Fresh Thinking

• Ideation: Actively participate in brainstorming sessions, bringing fresh, culturally relevant, and digitally native ideas to new business pitches.
• Deck Building: Assist in structuring and designing compelling pitch presentations and strategy decks that tell a clear, persuasive brand story.
• Trend Spotting: Keep a pulse on emerging digital, social, and cultural trends particularly within the South African landscape to ensure our pitch concepts remain innovative.

Administrative & Operational Excellence

• Documentation: Maintain meticulous records of strategy documents, research libraries, workshop notes, and competitor trackers.
• Workflow Management: Coordinate smoothly with account management, creative, and media teams to ensure strategic deliverables stay on schedule.
• Internal Alignment: Assist in preparing status reports, meeting agendas, and briefing templates for internal and client-facing syncs.

CANDIDATE REQUIREMENTS Qualifications | Years of Experience

• Relevant tertiary qualification Degree or Diploma in Brand Building, Strategic Brand Management, Communications, or Copywriting.
• Fluent in English and Afrikaans, both written and spoken.
• Strong copywriting or transcreation capabilities in both English and Afrikaans.
• A genuine interest in advertising, consumer psychology, and digital marketing.

Skills and Competencies

• Proactive, resourceful, and able to work independently with minimal supervision.
• Strong organisational and administrative skills, with excellent attention to detail.
• Ability to manage multiple tasks and deadlines simultaneously.
• Creative and analytical thinking, with an understanding of how ideas connect with consumers.
• Collaborative, adaptable, and able to work under pressure.
• Eagerness to learn from senior leadership and grow professionally.