In House Graphic Designer

The In-House Graphic Designer is responsible for conceptualising, designing and producing high-quality creative assets across all customer touchpoints, ensuring consistent brand identity and a compelling customer experience across physical and digital platforms. The role will provide dedicated internal design support to the business, translating marketing strategies, campaign briefs, promotional initiatives and commercial requirements into visually engaging creative solutions. The successful candidate will work closely with Marketing, eCommerce, Retail Operations and other relevant stakeholders to ensure that all creative outputs align with the brand's identity, commercial objectives and customer engagement strategy. The position will play a key role in supporting the execution of marketing campaigns, in-store activations, digital trading initiatives, promotional activities and packaging requirements while ensuring timely delivery and consistent creative standards. 2. Key Performance Areas and Responsibilities 2.1 In-Store Creative and Point of Sale (POS) Design and produce in-store creative assets, including promotional signage, window displays, posters, product communication, price cards and point-of-sale materials. Develop artwork for retail activations, product launches, seasonal campaigns and promotional initiatives. Ensure that all in-store creative is visually consistent with approved brand guidelines and campaign direction. Adapt creative concepts for different store formats, sizes and display requirements. Prepare print-ready artwork and liaise with external printers and suppliers where required. Support the Retail Operations team with creative materials required for store execution and customer engagement. Ensure that artwork is accurate, legible, fit for purpose and delivered within agreed deadlines. 2.2 eCommerce and Digital Creative Design digital creative assets for the company's eCommerce platforms and online customer touchpoints. Produce website banners, promotional tiles, product campaign graphics, landing page assets and other digital merchandising materials. Develop creative assets for digital promotions, product launches, seasonal campaigns and online trading initiatives. Adapt approved campaign concepts for different digital formats, screen sizes and platform specifications. Collaborate with the eCommerce team to support online trading priorities, product visibility and conversion-focused campaigns. Create and optimise visual assets for digital channels, ensuring quality, consistency and appropriate file formats. Support the development of creative assets for social media, email marketing and other digital communication channels as required. 2.3 Marketing Campaigns and Promotions Translate marketing briefs, campaign concepts and business objectives into engaging visual creative. Develop creative assets for seasonal campaigns, product launches, promotional events and brand initiatives. Ensure creative execution aligns with approved campaign strategies, brand positioning and visual identity. Adapt master campaign artwork into multiple formats and deliverables for retail, eCommerce, social media and other customer-facing channels. Work collaboratively with the Marketing team to develop creative concepts, layouts and visual storytelling. Manage artwork revisions and incorporate stakeholder feedback within agreed timelines. Maintain consistency across campaign assets to ensure a cohesive customer experience throughout the campaign lifecycle. Support the timely rollout of marketing campaigns in line with the company's promotional calendar. 2.4 Packaging Design and Production Design and develop packaging artwork, including product packaging, branded bags, labels, tags, inserts and other customer-facing packaging materials. Ensure packaging designs reflect brand standards and meet product, production and presentation requirements. Prepare production-ready artwork in accordance with supplier specifications, dielines, dimensions and printing requirements. Liaise with suppliers and production partners to ensure artwork accuracy and quality. Review proofs and artwork samples before final production, where required. Ensure packaging designs are consistent with brand guidelines and provide a positive customer experience. 2.5 Brand Identity and Creative Standards Maintain consistent application of the company's brand identity across all creative outputs. Apply approved brand guidelines, typography, colour palettes, imagery and design principles. Ensure all creative materials meet the required quality standards before release. Maintain organised libraries of approved artwork, templates, brand assets and design files. Identify opportunities to improve creative consistency, efficiency and the visual presentation of the brand. Ensure that all creative materials are accurate, professional and aligned with the intended audience and communication objective. 2.6 Creative Workflow and Stakeholder Collaboration Receive, interpret and prioritise creative briefs from internal stakeholders. Clarify project requirements, deliverables, specifications, deadlines and approval processes before commencing work. Manage multiple design projects simultaneously while maintaining quality and meeting agreed deadlines. Collaborate with Marketing, eCommerce, Retail Operations and other departments to understand their creative requirements. Maintain a clear record of artwork versions, revisions, approvals and final deliverables. Coordinate with external agencies, printers and suppliers when specialist production support is required. Proactively communicate project progress, potential delays and outstanding approvals. Contribute creative ideas and recommendations that support the company's marketing and commercial objectives.