Head of Marketing

We’re looking for a bold and commercially minded Head of Marketing who brings curiosity, courage and fresh thinking to the way we connect with our markets. You’ll have the opportunity to shape the Belgotex brand, lead an ambitious marketing agenda and turn customer insight and creativity into meaningful commercial impact. If you’re excited by building brands, developing high-performing teams and creating work that makes a difference, we’d love to hear from you. About the Company Belgotex is Africa’s leading carpet and artificial grass manufacturer. As a soft flooring specialist we design, make, and distribute high-quality broadloom and modular carpets with custom solutions available to the commercial market. Our extensive product portfolio includes luxury and specialist vinyls and artificial grass. Corporate Values: Better Together : We believe that people inspire greatness. It takes a team to achieve our world class standards, and we can’t do any of this alone. We Tread Softly: We are a recognised world leader for sustainability practices, asking less of the planet in all that we do. Deep Focus: We are on a journey of vertical growth to deliver specialised flooring solutions to Africa and the world. Curiosity: True innovation starts with a desire to explore and achieve the unimaginable. Courage : We’re not afraid to ask big questions, even if it means asking more of ourselves. Purpose The Head of Marketing is accountable for leading Belgotex’s marketing strategy to strengthen brand equity, accelerate profitable growth, increase customer demand and support the achievement of commercial objectives across priority market segments. The role translates business strategy into integrated brand, product, digital, trade, channel and customer engagement plans that grow market share, improve customer experience, support sales effectiveness and position Belgotex as a trusted, innovative and commercially relevant flooring solutions brand. Responsibilities Develop and implement an integrated marketing strategy aligned with Belgotex’s business, brand, sales and growth objectives. Lead brand positioning, messaging and customer value propositions across relevant markets and channels. Drive campaigns and initiatives that generate qualified leads, strengthen sales pipeline and support conversion. Partner with Sales and Commercial teams to align marketing activity with customer priorities, product launches and growth opportunities. Lead product marketing, launch planning, product storytelling, category messaging and value-proposition development. Use customer insights, competitor intelligence, market research and campaign analytics to guide marketing and commercial decisions. Lead digital marketing across website, search, social media, email, marketing automation and CRM-enabled activities. Improve digital and physical customer journeys, including showrooms, trade events, sample requests and customer communications. Manage marketing budgets, agency partnerships, campaign governance, the marketing calendar and return-on-investment reviews. Lead, coach and develop the Marketing team. Build capability across brand, digital, analytics, product marketing, content, customer experience and campaign management. Collaborate closely with Sales, Product, Design, R&D, Manufacturing, Supply Chain, Finance, Customer Services and other relevant business teams.