Head of Ecosystem Marketing - Midrand

Dis-Chem Pharmacies · Gauteng

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Job Description

Dis-Chem Pharmacies has an opportunity available for a Head of Ecosytem Marketing for their Head Office.The Ecosystem marketing role leads the marketing interface for all Dis-Chem ecosystem offerings, including Financial Services Insurance & Health, Clinic/Pharmacy services, Loyalty & Societal Health Programmes.
It manages a team of ecosystem-aligned marketers who translate ecosystem strategies into actionable marketing plans, campaign objectives, service-specific content briefs, and cross-channel execution requirements. It acts as a strategic partner to ecosystem business leaders to support growth, customer adoption, and engagement.

Minimum Requirements… Essential:

Bachelor's degree in Marketing, Business, or related discipline. Honours degree or postgraduate qualification advantageous.
8+ years' experience in category marketing, brand management, ecosystem marketing, or integrated marketing leadership roles within retail, healthcare, financial services, FMCG, or consumer-facing environments
3–5 years' experience in a leadership or people management role
Demonstrated expertise in end-to-end marketing planning and execution for service-led environments

Responsibilities

Ecosystem marketing plans and prioritisation

Lead development of annual Ecosystem marketing plans for Financial services, Clinic/pharmacy, and societal health programmes, ensuring alignment with ecosystem strategies and integration into the overarching marketing calendar
Translate ecosystem objectives into clear campaign goals, messaging priorities, value propositions, and timelines
Develop ecosystem-specific insights derived from service utilisation trends, customer behaviour, competitive dynamics, and market research
Consolidate ecosystem marketing requirements across the three verticals to drive prioritisation and resource allocation based on strategic importance, customer impact, and readiness

Ecosystem & service marketing leadership

Guide and coach ecosystem marketing resources Financial services, Clinic/pharmacy, Loyalty/foundation to deliver high-quality briefs, insights, and ecosystem-aligned marketing requirements
Ensure development of strong campaign and content briefs that provide clear direction to Creative and content, and Integrated marketing campaign teams

Cross-channel campaign development & execution

Partner with Integrated marketing campaign team to ensure cross-channel execution aligns with ecosystem requirements and accurately reflects service propositions e.g., insurance benefits, clinic services, loyalty mechanics
Monitor execution quality across all channels digital, social, in-store, traditional media and ensure campaigns meet regulatory, brand, and service standards
Support ecosystem adoption and engagement by coordinating targeted campaigns, education content, and in-store service promotion

Competencies

Essential

Key competencies

Strong understanding of services marketing and ecosystem value propositions
Experience developing marketing strategies for services such as financial products, healthcare, loyalty programmes, or community initiatives
Ability to interpret service performance metrics and translate them into actionable marketing insights
Proven ability to lead and develop a multi-service marketing team
Strong commercial acumen and ability to balance multiple ecosystem priorities
Experience collaborating with service owners Insurance, Health, Clinic, Loyalty and influencing cross-functional teams

Key Performance Indicators

Ecosystem marketing outcomes: Delivery of annual ecosystem marketing plans, alignment to ecosystem strategies, and timely briefs
Campaign effectiveness: Achievement of ecosystem-specific campaign objectives e.g., adoption, engagement, utilisation
Ecosystem contribution: Impact on commercial or utilisation outcomes tied to ecosystem marketing efforts

Special Conditions of Employment

Closing Date 29 September 2026