Head of Digital Marketing

Job Description

• We are looking for a commercially driven and innovative Head of Digital Marketing to lead our Group's digital growth strategy across our expanding portfolio of brands.

• This senior leadership role will be responsible for driving measurable commercial growth through digital marketing, customer acquisition, retention, loyalty and performance optimisation.

• The successful candidate will combine strategic thinking with hands-on digital expertise, using customer insights, technology and data-driven marketing to deliver profitable growth and exceptional customer experiences.

Key Responsibilities

Digital Strategy & Commercial Growth

• Develop and execute digital marketing strategies aligned with Group and individual brand objectives.

• Drive customer acquisition, retention, digital sales growth and return on marketing investment.

• Lead digital marketing budgets, investment planning and performance optimisation.

• Identify opportunities to improve customer conversion, engagement and lifetime value.

Performance Marketing & Digital Channels

• Oversee paid media, SEO, social media, digital content and influencer marketing strategies.

• Optimise campaign performance across digital platforms to maximise reach, conversion and commercial returns.

• Collaborate with Brand and Creative teams to deliver engaging, consistent and effective campaigns.

• Drive continuous improvement through campaign analytics, testing and optimisation.

CRM, Loyalty & Customer Experience

• Lead CRM, customer segmentation and loyalty initiatives to strengthen customer relationships.

• Develop targeted customer engagement strategies that increase purchase frequency and retention.

• Optimise digital customer journeys across websites, applications, online ordering and delivery platforms.

• Leverage customer insights and first-party data to improve personalisation and marketing effectiveness.

Digital Innovation & Analytics

• Partner with Technology and Operations to enhance digital platforms, marketing technology and customer experiences.

• Identify opportunities to leverage AI, automation and emerging digital technologies.

• Establish performance dashboards and reporting frameworks to measure digital marketing effectiveness.

• Translate marketing analytics into actionable commercial insights and recommendations.

Leadership & Stakeholder Management

• Lead, develop and mentor the Digital Marketing team.

• Manage external agencies, technology partners and specialist service providers.

• Collaborate with senior stakeholders across Marketing, Operations, Finance, Technology and Home Delivery.

• Drive accountability, innovation and consistent execution across multiple brands.

Minimum Requirements

• Relevant degree or equivalent demonstrated expertise in Marketing, Digital Marketing, Commerce, Analytics or a related discipline.

• 8–10+ years' experience in digital marketing , including significant leadership and strategic management responsibilities.

• Proven track record of delivering measurable commercial growth through digital marketing initiatives.

• Strong expertise in performance marketing, paid media, SEO, CRM, loyalty programmes, marketing analytics and conversion optimisation.

• Experience managing digital marketing budgets, agencies and cross-functional teams.

• Strong commercial acumen, with the ability to evaluate marketing ROI, customer acquisition costs and customer lifetime value.

• Experience implementing digital marketing technology, automation and data-driven customer engagement strategies.

• Sound understanding of customer data protection, POPIA and responsible digital marketing practices.

• Experience within QSR, retail, hospitality, FMCG or multi-brand consumer environments will be advantageous.

Key Competencies

• Strategic and commercially focused thinking.

• Strong analytical and data-driven decision-making.

• Customer-centric approach to digital innovation.

• Excellent leadership and stakeholder engagement skills.

• Ability to influence across multiple business functions.

• Results-driven, adaptable and comfortable operating in a fast-paced, growing organisation.