Head Of Corporate & Strategic Partnerships

Virgin Active South Africa · Cape Town, Western Cape

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Your Purpose...

  • Is to "change people's lives for the better through wellness";
  • We deliver social wellness experiences that enable people to meet their personal wellness goals, through holistic physical, mental nutritional and social wellbeing.
  • Lead commercially valuable partnerships that create sustainable member growth, stronger brand relevance and measurable commercial return for Virgin Active.
  • The purpose of this role is to own corporate sales growth, strategic partnerships and partnership-linked acquisition opportunities, ensuring Virgin Active moves beyond account signing into deeper account penetration, event activation and conversion of staff, customers and communities into members.
  • The role must translate partnerships into measurable commercial outcomes by linking national opportunities to regional execution, club activation and a clear sales playbook.

Your Duties and Responsibilities...

  • Develop, implement, and continuously evolve the national Corporate Sales and Strategic Partnerships strategy aligned with Virgin Active's commercial objectives
  • Own the corporate and partnerships growth strategy across acquisition, penetration, activation and commercial value creation.
  • Lead and develop the corporate key account management team, ensuring each account has clear targets, pipeline discipline, activation plans and measurable outcomes.
  • Convert partnerships into sales opportunities by building propositions for employees, customers, members and communities linked to each partner.
  • Own strategic relationships with key partners, sponsors and large accounts, ensuring Virgin Active is positioned as a wellness growth partner rather than only a discounted membership provider.
  • Translate national partnership strategies into regional execution through Regional Heads of Sales and Club Operations.
  • Work with Marketing, Sponsorship and Brand to build campaigns, webinars, events, digital journeys and partner offers that support acquisition and conversion.
  • Drive commercial discipline across the function, including target setting, pipeline tracking, forecast accuracy, activation ROI and partner review cycles.
  • Identify and develop new strategic growth opportunities across segments such as banking, medical / wellness schemes, schools, youth, sporting communities and sponsored ecosystems.
  • Ensure partner and corporate offers are commercially viable, legally compliant, operationally executable and aligned to retention, yield and member-quality principles.
  • Report monthly on corporate and partnership pipeline, account performance, activation results, member movement, revenue and strategic risks / opportunities.

Our Minimum Requirements...

We can't live without…

  • Formal Matric qualification.
  • Relevant tertiary qualification in Business, Sales, Marketing, Commerce or a related field.
  • 7+ years' leadership experience in corporate sales, B2B partnerships, account management, sponsorship conversion or a similar commercial role.
  • Proven experience managing large accounts and converting relationship value into measurable sales outcomes.
  • Strong commercial and negotiation capability, with a good understanding of value exchange, pricing, ROI and partnership economics.
  • Proven ability to work cross-functionally across sales, marketing, product, operations and external partners.
  • Strong presentation and stakeholder-influencing capability, including senior-level relationship management.
  • Highly organised, data-driven and strong in pipeline / forecast management.
  • Comfortable with travel where account, region or activation requirements demand it.

Core Interpersonal Skills

  • Emotional Intelligence- proven ability to anticipate the needs of others before they are voiced
  • Active Listening- Able to genuinely hear concerns with the ability to defuse tense situations and ensuring members and staff feel heard and valued
  • Cultural Awareness and Fluency- understand international norms, etiquette and diverse backgrounds to provide a welcoming environment for our international and VIP members
  • Empathy – be able to understand, or and be aware of, someone else's feelings especially during stressful situations, such as travel delays or billing disputes

Operational & leadership Skills Required

  • Attention to Detail, noticing the small things
  • Resilience and Composure, be able to remain calm and optimistic under extreme pressure, during peak or periods or system failures
  • Problem solving and conflict resolution – be able to turn challenges into opportunities by thinking and acting quickly to resolve issues before they impact a member's experience
  • Adaptability: be flexible to handle unpredictable shifts in processers, resource changes, last minute VIP guest arrivals, or sudden changes in event plans.
  • Relatability – the capacity to connect with diverse stakeholders across all backgrounds
  • Situational Awareness – constantly monitoring the environment to identify members who need support or help
  • Curiosity- the ability to seek out and transform standard transactions into personalised stories and memorable experiences
  • Time Management – the ability to efficiently meet stringent deadlines while maintaining a relaxed and unhurried demeanor for guests.
  • Digital Fluency – must be proficient in new age technology and systems

Closing Date 11 August 2026

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