Head of Brand & Retail Marketing / Hoof van Handelsmerk- en Kleinhandelbemarking (SB 38)

Introduction / Inleiding

Our client is an established manufacturer within the cosmetics and personal care industry, specialising in the formulation and production of premium cream-based products.Known for its commitment to quality, innovation, and customer satisfaction, the company continues to grow its presence in the market while maintaining exceptional manufacturing and quality standards.

LOCATION: Centurion, Pretoria

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Ons kliënt is ’n gevestigde vervaardiger binne die skoonheidsmiddels- en persoonlikeversorgingsbedryf, wat spesialiseer in die formulering en vervaardiging van premium roomgebaseerde produkte. Die maatskappy is bekend vir sy verbintenis tot gehalte, innovasie en kliëntetevredenheid, en brei steeds sy teenwoordigheid in die mark uit terwyl uitsonderlike vervaardigings- en gehaltestandaarde gehandhaaf word.

LIGGING:  Centurion, Pretoria

Key Responsibilities / Hoofverantwoordelikhede

• Develop and lead the marketing strategy across the company’s portfolio of brands.

• Manage annual marketing plans, budgets, priorities and promotional calendars.

• Build strategic relationships with retail partners and develop joint marketing initiatives.

• Lead integrated campaigns across retail, digital, social media, PR and experiential channels.

• Oversee product launches, seasonal campaigns, influencer partnerships, events and customer activations.

• Manage brand positioning, creative direction, visual merchandising and promotional materials.

• Monitor marketing performance, expenditure and return on investment.

• Prepare executive reports, supplier presentations and strategic recommendations.

• Identify new growth opportunities, partnerships and brand-building initiatives.

• Collaborate with Sales, Operations, Finance, Training and Supply Chain teams to ensure successful campaign delivery.

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• Ontwikkel en lei die bemarkingstrategie oor die maatskappy se portefeulje van handelsmerke.

• Bestuur jaarlikse bemarkingsplanne, begrotings, prioriteite en promosiekalenders.

• Bou strategiese verhoudings met kleinhandelvennote en ontwikkel gesamentlike bemarkingsinisiatiewe.

• Lei geïntegreerde veldtogte oor kleinhandel-, digitale, sosialemedia-, openbare betrekkinge- en ervaringskanale.

• Hou toesig oor produkbekendstellings, seisoenale veldtogte, beïnvloedervennootskappe, geleenthede en kliënte-aktiverings.

• Bestuur handelsmerkposisionering, kreatiewe rigting, visuele handelsware-aanbieding en promosiemateriaal.

• Moniteer bemarkingsprestasie, uitgawes en opbrengs op belegging.

• Stel uitvoerende verslae, verskafferaanbiedings en strategiese aanbevelings op.

• Identifiseer nuwe groeigeleenthede, vennootskappe en handelsmerkbou-inisiatiewe.

• Werk saam met die Verkope-, Bedryfs-, Finansies-, Opleidings- en Voorsieningskettingspanne om suksesvolle veldtoglewering te verseker.

Minimum Requirements / Minimum Vereistes

• A relevant tertiary qualification in Marketing, Brand Management, Business, Communications or a related field.

• Minimum 5 years' experience in senior brand, trade or retail marketing.

• Proven experience developing and implementing strategic marketing plans.

• Experience working with premium consumer brands and major retail partners.

• Strong commercial and financial acumen.

• Experience managing marketing budgets and evaluating return on investment.

• Demonstrated experience managing influencer marketing, public relations and brand communications.

• Exceptional presentation and stakeholder management skills.

• Strong analytical and reporting capabilities.

• Ability to manage multiple brands within a fast-paced environment.

• Advanced Microsoft Excel, PowerPoint and Word.

• Canva and/or Adobe Creative Suite / AI Tools

• Social media and influencer management platforms.

• Strong presentation and business reporting skills.

• Ability to work with stakeholders

• Produce extremely professional presentations.

• Own reliable transport and vehicle

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• ’n Relevante tersiêre kwalifikasie in Bemarking, Handelsmerkbestuur, Besigheid, Kommunikasie of ’n verwante veld.

• Minimum 5 jaar ervaring in senior handelsmerk-, handels- of kleinhandelbemarking.

• Bewese ervaring in die ontwikkeling en implementering van strategiese bemarkingsplanne.

• Ervaring in die werk met premium verbruikershandelsmerke en groot kleinhandelvennote.

• Sterk kommersiële en finansiële insig.

• Ervaring in die bestuur van bemarkingsbegrotings en die evaluering van opbrengs op belegging.

• Bewese ervaring in die bestuur van beïnvloederbemarking, openbare betrekkinge en handelsmerkkommunikasie.

• Uitsonderlike aanbiedings- en belanghebbendebestuursvaardighede.

• Sterk analitiese en verslagdoeningsvermoëns.

• Die vermoë om verskeie handelsmerke binne ’n vinnige werksomgewing te bestuur.

• Gevorderde Microsoft Excel, PowerPoint en Word.

• Canva en/of Adobe Creative Suite / KI-hulpmiddels

• Sosialemedia- en beïnvloederbestuursplatforms.

• Sterk aanbiedings- en besigheidsverslagdoeningsvaardighede.

• Die vermoë om met belanghebbendes saam te werk

• Stel uiters professionele aanbiedings saam.

• Eie betroubare vervoer en voertuig.

Salary / Salaris

R20 000 - R40 000  p/m