Growth Marketing Specialist

Executive Placements · Bo-Kaap, Western Cape

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Expect opportunities that include

  • Developing and executing scalable growth marketing strategies
  • Driving customer acquisition, engagement, retention, and revenue growth
  • Optimising conversion funnels and customer lifecycle campaigns
  • Running data-driven experiments and A/B tests
  • Analysing performance metrics and identifying growth opportunities
  • Managing multi-channel growth initiatives and budgets
  • Collaborating with cross-functional teams to enhance customer experiences
  • Leveraging analytics, automation, and personalisation to improve results
  • Reporting on growth performance and business impact
  • Keeping up to date with emerging growth marketing trends and tools

Education

  • Diploma or Degree in Marketing, Digital Marketing, Business, Communications, Economics, or a related field

Experience

  • Minimum 3-5+ years of experience in Growth Marketing, Performance Marketing, Digital Marketing, Demand Generation, or a related field
  • Proven success in developing and executing growth strategies that drive customer acquisition, engagement, retention, and revenue growth
  • Experience managing multi-channel marketing campaigns and analysing performance data to drive optimisation
  • Experience working with marketing automation platforms, CRM systems, and customer lifecycle marketing initiatives
  • Exposure to product-led growth, SaaS, subscription-based businesses, or eCommerce environments will be advantageous

Skills

  • Strong understanding of customer acquisition, retention, lifecycle marketing, conversion rate optimisation, and growth frameworks
  • Proficiency in analytics and reporting platforms such as Google Analytics 4 (GA4), Looker Studio, Mixpanel, Amplitude, or similar tools
  • Strong analytical and problem-solving skills with the ability to interpret data and translate insights into actionable growth strategies
  • Experience conducting A/B testing, funnel analysis, customer journey mapping, and conversion optimisation initiatives
  • Knowledge of paid media, SEO, content marketing, email marketing, CRM, marketing automation, and customer engagement strategies
  • Experience with platforms such as HubSpot, Salesforce, Marketo, Braze, Klaviyo, or similar CRM and automation tools
  • Excellent communication, stakeholder management, and cross-functional collaboration skills
  • Commercially minded with a strong focus on measurable outcomes, experimentation, and continuous improvement
  • Relevant certifications in Google Analytics, HubSpot, Growth Marketing, Digital Marketing, or related disciplines will be advantageous

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Growth Marketing Specialist at Executive Placements — Bo-Kaap, Western Cape · JobAlertsZA