Growth Manager – SME Lending
The Skills Mine · Cape Town · Market Related
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Our client is in the Financial Services industry.
Description
Requirements: • 5+ years’ experience in lifecycle marketing, CRM, or growth-led environments. • Experience building or scaling growth frameworks in Salesforce Marketing Cloud. • Experience translating business requirements into technical marketing builds. • Experience working with implementation agencies and data teams. • Experience in fintech, lending, or SME-focused businesses is preferred. • Proficiency in AI and data analytics. • Strong understanding of CRM-led growth and lifecycle marketing. • Experience leading cross-functional teams and influencing stakeholders without direct authority. • Strong commercial and growth-focused thinking. Responsibilities: • Design and scale lifecycle journeys and structured engagement frameworks that drive awareness, trust, application intent, and measurable application pipeline growth among SME owners. • Build and expand the direct-to-consumer SME lending channel by establishing foundational lifecycle growth mechanics before focusing on optimisation. • Develop authority-led and proof-based communications suited to high-consideration SME funding decisions. • Lead the full utilisation of Salesforce CRM and Marketing Cloud, translating business objectives into clearly defined lifecycle use cases. • Scope, architect, and deploy scalable automated flows with internal teams and external implementation partners, ensuring builds are modular, measurable, and future proofed. • Partner with data and automation teams to define behavioural signals, improve CRM instrumentation, strengthen addressability and segmentation, and establish measurement frameworks focused on expansion and growth. • Lead and develop the CLM execution team, including technical and design capabilities, while providing clear prioritisation and structured delivery pipelines. • Collaborate with performance marketing, operations, and product stakeholders to drive lifecycle growth and provide leadership on growth mechanics and value drivers. • Prioritise channel expansion, structural growth, audience reach, and engagement velocity while establishing scalable experimentation practices suited to SME lending.