Growth & Demand Generation Manager (B2B)

GROWTH & DEMAND GENERATION (B2B) MANAGER

ABOUT THE OPPORTUNITY

Are you passionate about driving measurable growth, building high-performing demand generation programs, and influencing revenue outcomes across global markets? We're looking for a Growth & Demand Generation (B2B) Manager to lead full-funnel marketing initiatives that fuel qualified pipeline and commercial success across a diverse portfolio of B2B brands.

Working within a global marketing team, you'll shape scalable demand generation strategies while partnering closely with brand, sales, digital, and regional stakeholders. This is an exciting opportunity to combine strategic leadership with hands-on execution, leveraging digital marketing, marketing automation, and data-driven decision-making to deliver meaningful business impact.

KEY RESPONSIBILITIES

• Lead the development of scalable demand generation strategies aligned to business growth objectives.

• Design and execute end-to-end B2B demand generation campaigns across multiple brands and global markets.

• Partner with regional marketing teams to enable localised execution while maintaining global consistency.

• Oversee paid digital marketing programs including search, social, programmatic advertising, retargeting, and lead generation campaigns.

• Drive campaign optimisation through testing, analytics, and continuous improvement initiatives.

• Partner with web teams to improve conversion pathways, website performance, and user experience.

• Lead CRO initiatives through A/B testing, behavioural analytics, and personalisation strategies.

• Develop and optimise lead nurturing and marketing automation programs that accelerate buyer journeys.

• Collaborate with sales and marketing stakeholders to align lead management, lifecycle stages, and hand-off processes.

• Own reporting and measurement frameworks focused on lead generation, pipeline contribution, attribution, and ROI.

• Partner with SEO and content specialists to strengthen organic demand generation strategies.

• Support the development of organic social media programs that strengthen engagement and brand credibility.

• Act as a centre of excellence by sharing demand generation best practices, frameworks, and performance benchmarks.

• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

EXPERIENCE & QUALIFICATIONS

• 10+ years' experience in demand generation or digital marketing within B2B services or hybrid tech-service organisations.

• 5+ years' experience in a marketing leadership role.

• Experience working in multi-brand and shared services environments.

• Strong expertise across paid media, digital marketing channels, lead nurturing, marketing automation, and performance analytics.

• Deep understanding of B2B buyer journeys, lead scoring, lifecycle optimisation, and sales alignment.

• Proven success managing global stakeholders across multiple regions and time zones.

• Strong commercial acumen with experience reporting on pipeline performance, attribution, ROI, and revenue contribution.

• Exceptional communication, collaboration, and stakeholder management skills.

• Bachelor's Degree in Business, Marketing, Digital Marketing, or related field.

• Relevant certifications across Google, Meta, LinkedIn, or similar digital marketing platforms.

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Advertised: 03 Jul 2026

Applications close: 31 Aug 2026 South Africa Standard Time