General Manager: Marketing and Communications

Job Purpose

• To translate Renault South Africa's business and Marketing & Communications strategy into integrated brand, product marketing and communications plans that strengthen brand equity, increase customer consideration and support commercial growth.
• Reporting directly to the Vice President: Marketing & Communications, the General Manager is responsible for leading the planning and execution of brand management, product marketing, advertising, PR and communications, sponsorships and partnerships, activations, dealer marketing and relevant agency relationships.
• The role ensures that strategic priorities are converted into high-quality, coordinated and measurable marketing execution across the business.
• The role requires a senior marketing leader who combines strong strategic capability with executional excellence, commercial awareness, consumer insight and the ability to lead teams and agencies to consistently deliver against agreed business and marketing objectives.

Minimum Experience

• 8–10 years' experience in marketing, brand management, communications or integrated marketing, with demonstrated experience at senior management level.
• Proven experience developing and implementing brand and integrated marketing strategies.
• Experience managing agencies, significant marketing budgets and multi-channel campaigns.
• Experience in automotive or another competitive consumer environment advantageous.
• Experience within a multinational or global brand environment advantageous.

Minimum Qualification

• Bachelor's Degree / Diploma or equivalent Marketing Qualification

GENERIC JOB OUTPUTS

PROCESS

• Develop brand strategy to align with overall business goals.
• Advise on and ensure the accurate use and dissemination of area specific marketing and communication material; verifying the outcome of messages.
• Implementation and execution of marketing services and product promotions in alignment with identified objectives and strategies.
• Development of a competitive marketing brand portfolio to achieve market share and profit targets.
• Formulation of annual brand activation and communication plan new vehicle launches etc..
• Develop and implement new product ideas, specifications together with marketing and advertising strategy.
• Coordinate and monitor marketing activities.
• Design advertisements and relevant marketing material to attract and retain current customers.
• Develop and deliver highly targeted, well-planned, coordinated and integrated marketing campaigns through optimal use of best technology and platforms.
• Develop, align and implement a departmental/tactical strategy and associated policies and guidelines.
• Ensure return on investment on all marketing campaigns and expenditure with a quantifiable increase in brand awareness and market share.
• Ensure that marketing material, media announcements and standard documentation are legally sound, meets business needs and comply to Importer specific requirements and standards.
• Ensure the customer database is segmented effectively for targeted marketing activities .
• Implement corporate governance and compliance policies to identify and manage risk liability.
• Drive communication between head office and dealerships to ensure messages are clear and implemented.
• Measure the delivery of operational plans, realign and improve where required.
• Oversee the relationship with digital creative and media agencies.
• Plan and execute above the line marketing campaigns, both in support of global as well as local and digital campaigns.
• Develop and manage the annual integrated marketing calendar across brand campaigns, product launches, PR and communications, sponsorships, partnerships, activations and dealer marketing.
• Measure delivery against operational marketing plans and proactively realign activity where performance, market conditions or business priorities require intervention.

FINANCE

• Manage approved budgets across assigned brand, communications, PR, sponsorship, activation, agency and marketing activities.
• Develop, implement and monitor a cycle of medium term cost improvements.
• Ensure effective and efficient administration of operational costs within budget and identify areas of financial risk.
• Implement and monitor financial controls, governance and compliance protocols.
• Challenge agency scopes, retainers, production costs and third-party expenditure to ensure competitive pricing and value for money.

CLIENT

• Develop and manage sustainable relationships with customers and stakeholders that contribute to a culture of customer service excellence.
• Oversee the implementation and maintenance of multi-level customer relationships to ensure customer retention.
• Plan and deliver services and/or products that create a culture which aims to exceed customer' expectations in the business.
• Prepare service delivery excellence plans for customers and ensure implementation.
• Use available customer research, market intelligence, campaign data and feedback to identify opportunities to improve marketing effectiveness and customer relevance.
• Ensure effective implementation of Global brand requirements while representing relevant South African market considerations in operational marketing discussions.
• Ensure external partners understand Renault's brand, customers, commercial objectives and expected service standards.
• Continuously identify opportunities to improve customer experience, dealer support and overall marketing service delivery.

PEOPLE

• Lead, manage, coach and develop direct reports.
• Establish clear roles, responsibilities, objectives, performance standards and KPIs for direct reports.
• Implement and manage workforce planning, recruitment, learning and development, performance management, reward and recognition and employee relations to ensure an optimal working environment.
• Lead and manage team by providing meaningful context to daily activities, setting performance standards and educating the team on policy and process.
• Empower team members to take ownership of their responsibilities while maintaining appropriate management oversight and accountability.
• Own and live up to company values and demonstrate appropriate leadership behaviours.
• Build a culture of accountability where individual and team performance is understood in relation to overall marketing and business outcomes.

Closing Date 10 September 2026