FOP Group Account Promotions Specialist
The South African Breweries SAB · Gauteng
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Start free — we apply for you →Draft campaign execution plan
- Presents all draft plans to GAMs, captures and provides detailed campaign feedback to brand in draft campaign planning meetings
- Supplies brand with group account reach for the draft plan
- Provides suggested group reaches
- Provides guidance on POS elements, number of elements and prizes per group
- Provides reach splits by region/ by Group
- Provides detailed feedback on campaign timing, mechanics, by group in the draft campaign planning meeting.
- Feedback includes changes to POS, merchandise, kit allocations and delivery dates as agreed
Merchandise
- Defines merchandise requirements per group and merchandise fit to group shopper profile
- Determines type and number of elements per kit for different Groups
- Responsible for sign off of all merchandise samples in group accounts
POS
- Accountable for fit-for-purpose POS in key account chains
- Defines POS requirements per group and communicates requirements to brand
- Determines number of elements per kit
- Determines the specifications POS element
- Reverts on all artwork for different or participating Group Accounts
- Responsible for signing off artwork with all internal and external stakeholders brand, COT, key account, legal, SMCC
Revised campaign execution plan
- Presents all revised plans to GAMs, captures and provides detailed campaign feedback to brand in revised campaign planning meetings
- Captures feedback on mechanics, reach and frequency and provides detailed feedback to brands
- Feedback includes: campaign timing, POS, merchandise, kit allocations and delivery dates
- Provides brand with detailed artwork feedback per group logo requirements, specs etc.
Final campaign execution plan
Signing off of the final brand campaign plan before the brand communicates the plan to the regions
Artwork
- Responsible for sign off of all group artwork for FOP & Groups.
- Assist with the sign off of artwork with GAMs.
Execution Phase
Ensure Campaigns runs according to plan
- Timelines met as per stipulated in Final Brand Campaign plan and CPA adherence,
- Implementation tracker_ OTIF executed, tracking of direct Group deliveries. added on
- query responses etc.
- Close out Campaign – Winner selection & prize distribution & SAB Incentive close out.
- AAR – support Brand with feedback relating to GA's/ FOP/ URDs.
Minimum requirement
- 3-year Business Degree
- 1/2 years+ relevant commercial experience, including experience of best practice Sales, Marketing and Customer marketing in a FMCG environment
- Evidence of outstanding coaching and consulting skills
- Strong bias for action and learning through in-market pilots and test concurrently
- Excellent interpersonal skills
- A self-motivated, self-starter and team player
- An achiever with strong stake-holder management skills
- High energy level with a bias for action
- Attention to detail is key
- Proven execution and leadership ability
- Effective communication skills written and verbal at all levels
- Effective problem-solving & planning skills
- Ability to work and perform under pressure
- Excellent communication and influencing skills
- Able to quickly and consistently reduce concepts to effective action
- General & People management skills
- Team player with outstanding interpersonal skills