Food Service/FMCG/Hospitality Sales Representative

Introduction

Are you a passionate, target-driven sales professional with roots in the food service or FMCG industry? Do you thrive on building relationships, hitting targets, and being out in the field? Our client, a reputable and growing food service distributor, is looking for a dynamic Sales Representative to join their Johannesburg team and make a real impact.

If you know your way around restaurants, hotels, and canteens — and you can sell anything from dry goods to cleaning materials — this could be the perfect next step in your career.

Duties & Responsibilities

• Identify, target, and onboard new clients within the food service industry — restaurants, hotels, canteens, and catering businesses

• Build and maintain long-term relationships with existing customers to ensure retention and growth

• Conduct regular sales calls and site visits to present tailored product solutions

• Negotiate pricing, terms, and contracts to achieve win-win outcomes

• Stay current on the full product range — dry goods, frozen goods, cleaning materials, and packaging solutions

• Monitor market trends, competitor activity, and customer preferences, feeding insights back to management

• Process and follow up on orders, liaising with warehouse and logistics to ensure seamless delivery

• Maintain accurate CRM records and submit weekly/monthly sales reports

Desired Experience & Qualification

• Matric (Grade 12) essential; a diploma or degree in Sales, Business, or a related field is advantageous

• Proven sales track record in food service, hospitality, or FMCG — this is non-negotiable

• Solid understanding of food service products (dry goods, frozen, packaging, cleaning materials)

• Experience selling into restaurants, hotels, canteens, or similar food service environments

• Proficiency in MS Office and CRM systems (Skynamo, Repsly, or similar)

• Excellent communication, negotiation, and relationship-building skills

• Valid driver's license and own reliable vehicle — essential

• Self-motivated, target-driven, and comfortable working independently in the field

Package & Remuneration

• Competitive basic salary (market-related, based on experience)

• Commission structure rewarding high performance

• Travel allowance

• Growth opportunities within a supportive, expanding business