FMCG SALES TEAMS (SALES MANAGER & SALES REPRESENTATIVES) - KZN & WC
Phuthukisa Training Solutions (Pty) Ltd · KwaZulu-Natal · Market related - to be discussed when screened
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One of our rapidly growing clients is expanding its sales operations and is currently seeking talented sales professionals to join teams based in and around Central KwaZulu-Natal and Cape Town, Western Cape .
The sales teams will comprise Field Sales Managers , supported by Sales Representatives operating from their respective operational hubs.
We are looking for highly motivated, results-driven individuals who are passionate about sales and merchandising within the FMCG liquor industry’s main market . Successful candidates will be responsible for calling on outlets in trade, driving sales execution, and delivering exceptional merchandising standards, with the use of a Company vehicle and Company cell phone to perform their duties (solely for business purposes).
If you are ambitious, performance-driven and ready to grow your career within a dynamic FMCG environment, we want to hear from you!
NB: Preference will be given to underrepresented designated groups as per EE requirements. However, ALL applications and candidates will be given fair opportunity for consideration and encouraged to apply.
Duties & Responsibilities
JOB DESCRIPTION OF A FIELD SALES MANAGER (Field Sales Manager)
- Team Management
- Manage and motivate a team of Sales Representatives daily ensuring set objectives are met.
- Analyse KPI reports, send gap lists to Sales Representatives and have performance conversations with each Sales Representative to close the identified gaps.
- Formulate weekly plans that address KPI gaps for your territory/team.
- Conduct team meetings on weekly basis, draft agenda based on the gaps using analytic application and additional reports to set objectives for the week.
- Follow up on previous weeks objectives to ensure that they are achieved.
- Ensure team is fully resourced with tools of trade (Stationery, POS, Tools, Data).
- Human Resources
- Ensure that team members adhere to company Policies & Procedures.
- Manage Industrial relations (Disciplinary Action, AOD’s).
- Leave planning.
- Recruitment.
- Ensure there are always enough Sales Representative CVs in the system for contingency.
- Form part of the panel for final Sales Representative interviews.
- Database Management
- Ensure that each Sales Representative in the team meets a minimum database requirement minimum outlets each (Taverns and Counter Service outlets) in the designated area to be called on every fortnight.
- Make sure that each Sales Representative collects/captures up to date Liquor Licenses for every outlet on the database on a yearly basis.
- Call Cycle Management
- Ensure that all team members (and self) understand their routes and can structure an effective call cycle (Route Optimization).
- Ensure that all team members call on all outlets as per call cycle.
- Ensure that each team member and total team achieve a 95% call rate target weekly and monthly.
- In-trade Assessments
- Conduct a minimum of two in-trade assessments per month with each BS.
- Ensure that the gaps identified in each in-trade assessment are closed by the next visit.
- Coaching
- Achieve a coaching target of two sessions per week and make sure that each Sales Representative receives at least one coaching session per month.
- Formulate Sales Representative Capability Development Plans from each coaching session.
- Conduct follow-up coaching sessions to ensure the capability gaps on the development plans are closed.
- Availability
- Coach and support the Sales Representative to ensure the sell in of Client brands in all outlets.
- Address any out of stocks at RTMP’s with the Area Sales Manager and report on Client WhatsApp group.
- Ensure Sales Representative strict compliance with distribution ways of working.
- Pricing
- Coach and support the Sales Representative in negotiating for all Client brands to be sold at the Client Recommended Selling Price in every outlet.
- Ensure that Route To Market Partner (RTMP) pricing non-compliance is reported on WhatsApp group.
- Conduct weekly RTMP Surveys.
- Promotional Implementation
- Ensure that each Sales Representative implements all promotions as per Client brief.
- Evaluate promotion implementation effectiveness.
- Merchandising
- Allocate merchandising items to each Sales Representative as per need (identified gaps).
- Ensure that each Sales Representative implements all visibility items as per reach.
- Volumes
- Drive Client volumes as per area/team/individual targets.
- Build relationships with all RTMP’s in your area.
- Ensure each Sales Representative pulls volumes from RTMP’s as per allocated targets.
- Coach and support each Sales Representative to sell maximum volumes.
- Understand Market and Forward Share by Sales Representative, Sales Area, and total team.
- Outlet and sales information capturing integrity
- Ensure that Sales Representatives accurately capture and record all the sales and outlet information onto mobile application on every outlet visit.
- Verify captured information against the information on outlets, using reports to ensure integrity of the information.
- Daily mobile application check and capturing exclusions.
- RTMP clearances
- Ensure that Sales Representatives do not pull stock in excess of credit limit.
- Check and confirm RTMP Sales Representatives accounts are settled on a weekly basis.
- Company Assets Management
- Conduct weekly inspections of company assets with all Sales Representatives (vehicles, cell phones, toolboxes, uniform).
- Ensure that the company vehicle is clean inside and outside at all times.
- Competitor Activity
- Compile and report opposition activity on a weekly basis from team members to Line Manager (capture photos).
- Compile and report abuse and anti-competitive behaviour of opposition in writing with photos as evidence from team members to Line Manager on a weekly basis.
- Understand competitor resourcing within own area.
JOB DESCRIPTION OF A BRAND SPECIALIST (Sales Representative)
- Database Management
- Maintain a minimum number customers on the base (Taverns and Counter Service outlets) to be serviced bi-weekly as per call cycle.
- Ensure that updated Liquor Licences are captured for every outlet and scanned to Back Office.
- Continuously replace nonperforming outlets with new sign on outlets.
- Call Cycle Management
- Understand your route and be able to structure an effective call cycle (Route Optimization).
- Call on all outlets as per call cycle.
- Ensure a 95% call rate target is achieved weekly and monthly.
- Availability
- Sell in allocated Client brands in all outlets to ensure availability.
- Pricing
- Manage and negotiate pricing as per Recommended selling price given by Client.
- Report pricing non-compliance by RTMP’s (as per invoices) to Line Manager on a daily basis.
- Promotional Implementation
- Implement promotions in line with Client marketing plan.
- Merchandising
- Install and implement visibility items like snapper frames.
- Ensure product is merchandised in cold space.
- Wherever Client coolers are available merchandise as per planogram.
- Volumes
- Drive Client volumes as per individual targets given for the period.
- Ensure volume pull from Route To Market Partners.
- Understand Market and Forward Share in every outlet.
- Strictly following the Company's Distribution ways of working, drive Client brands through direct sales.
- Outlet and sales information capturing
- Log into mobile application each morning by 07:00.
- Accurately capture and record all the sales and outlet information on mobile application in all outlets on every visit.
- Asset Management
- Complete vehicle inspection module daily as per guidelines.
- Make sure that the company issued vehicle is strictly used by yourself for business purposes only.
- Ensure that your company issued vehicle is kept neat and clean inside and outside at all times.
- Ensure that your company issued vehicle is servic