External Sales Rep (Retail FMCG)
Belmar Personnel · Johannesburg · Market-related basic salary. • Company vehicle
Posted 4 August 2026
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We are seeking an experienced EXTERNAL SALES REP to manage and grow strategic relationships with national retail customers. The successful candidate will be responsible for driving profitable sales growth, negotiating trading terms, planning promotions, analysing sales data, and ensuring excellent execution across key retail accounts
Duties & Responsibilities
- Manage key retail accounts including national pharmacy and grocery chains.
- Build and maintain strong relationships with buyers and category managers.
- Develop annual business plans and customer strategies.
- Negotiate pricing, promotions, trading terms and annual agreements.
- Plan, execute and evaluate promotional campaigns.
- Analyse sales, market and customer data to identify opportunities and improve performance.
- Prepare sales forecasts, budgets and account reports.
- Monitor customer profitability and margin performance.
- Manage retailer customer portals and ensure all information is accurate and up to date.
- Work closely with Supply Chain, Marketing and Finance to ensure successful execution of customer plans.
- Resolve customer queries and ensure high service levels.
- Monitor competitor activity and provide market insights.
- Achieve sales, profit and growth targets.
Desired Experience & Qualification
- Relevant tertiary qualification in Business, Marketing, Sales or a related field (preferred).
- Minimum 3–5 years' Key Account Management experience within the FMCG industry.
- Proven experience managing major retail accounts such as:
- Dis-Chem
- Shoprite
- Checkers
- Pick n Pay
- Clicks
- Strong understanding of retail trading terms and promotional planning.
- Experience working with retailer customer data portals.
- Advanced Microsoft Excel skills.
- Strong analytical and numerical ability.
- Excellent administration and organisational skills.
- Proven experience analysing sales and customer data.
- Excellent negotiation and relationship management skills.
- Valid driver's licence.
Package & Remuneration
- Market-related basic salary.
- Company vehicle or car allowance.
- Cell phone allowance.
- Medical aid.
- Provident fund.
Sales incentive scheme (payable from 95% of target achieved