External Sales Engineer - Generator Sets
Staff Unlimited · Johannesburg, South Africa · Market related
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Duties
- Develop and maintain strong relationships with new and existing customers
- Identify and generate new sales opportunities within the designated territory
- Promote and sell generator sets, Power Kits, services, repairs, refurbishments, upgrades, and parts
- Conduct regular customer visits according to scheduled calling plans
- Recognize new market opportunities and develop strategies to expand sales
- Prepare quotations, follow up on enquiries, and negotiate orders to closure
- Develop customer budgets, sales potential, and profitability estimates
- Achieve sales targets and contribute to overall business growth
- Understand customer needs and recommend appropriate generator and power solutions
- Assist customers with technical queries and solutions development
- Interpret customer requirements to recommend suitable equipment
- Develop a comprehensive understanding of generator applications and power systems
- Communicate technical requirements related to generator installations
- Support product launches, exhibitions, and trade shows
- Maintain accurate and current customer information and sales records
- Monitor competitor products, pricing, and strategies
- Identify emerging market trends and new business opportunities
- Ensure exceptional customer service and follow-through on requirements
- Prepare and submit monthly sales reports
- Maintain accurate sales pipelines and customer databases
- Participate in regular sales and project meetings
- Follow up promptly on quotations and customer enquiries
Requirements
- Matric certificate and/or formal electrical qualification – A recognised Electrical Trade will be advantageous
- Electrical Diploma or N3 qualification will be advantageous.
- Minimum of 5 years' experience in the generator industry
- Proven track record in generator and power systems sales
- Strong external/customer-facing sales experience
- Experience with diesel generators and/or power generation solutions
- Proficiency in sales, negotiation, and merchandise presentation
- Business development and analytical skills
Familiarity with the following
- Power generation equipment
- Diesel generators
- Power systems and applications