Expiriential Events Representative

The South African Breweries SAB · Gauteng

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End Date: September 18, 2026

Key Roles and Responsibilities

Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences.
Execute events strategy, national events plan and develop/manage regional calendars.
Manage relationships with multiple agency and internal stakeholders pertaining event negotiation, planning and execution.
Manage regional experiential events budget and negotiate sponsorship deals pertaining regional event properties at local level.
Support and ensure brands/regions in best-in-class execution on other.
Ensure consistent execution of regional assets across Africa.
Execute event & brand experience activation toolkits by type, by size and lead the communication and training of same.
Owns ticketing & Hospitality fulfilment.
Manage event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies.
Budget Management
Establish ROI criteria and measure for all events/experiences Brand teams accountable to manage/monitor/adhere.
Build capabilities across Africa connections, brand, markets, agencies and transfer best practices and learnings across countries.
Trends & opportunities, competitive monitoring.
Subject matter specialists SME in: Experiential execution - Festivals, Stadia -Ticketing & Hospitality.

Verbal ability and communication skills
Persuasiveness and selling ability
Sound interpersonal skills, creativity and ability to mix with other people
Experience in handling On Premise Key Accounts
Experience in handling very demanding customers
Experience in a high profile / LSM consumer base
Broad knowledge of a Premium Co. market
Execution experience in a Premium Co. market
Strong Internal Stakeholder relationships
Draught handling / execution experience
Key Internal Project management, i.e. Spiritual Homes, Draught Training Experience etc.