eCommerce Product Copywriter

Cape Union Mart · Cape Town, Western Cape

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Job Description

We're looking for a detail-driven and commercially minded eCommerce Copywriter to join our team. In this role, you'll take ownership of product data quality and on-site content, ensuring copy is accurate, optimised for SEO, and aligned with brand messaging. From product naming to homepage updates, you'll play a key role in enhancing the customer journey and driving performance across our digital channels.

Key Duties

Create accurate, engaging & SEO-optimised product copy across a range of categories
Maintain consistency in product naming conventions and attributes to support search and filtering
Ensure completeness and accuracy of product information through cross-functional collaboration
Review site search terms and customer feedback to improve product data and discoverability
Update on-site content including homepages and landing pages in line with campaigns and seasonal promotions
Moderate product reviews and take appropriate actions where necessary
Collaborate with wider teams e.g. Merchandise & Marketing to ensure messaging consistency
Contribute to ongoing site improvements by analysing user behaviour and performance data
Stay informed on industry trends and conduct regular benchmarking to identify opportunities
Champion SEO best practices across all web content and support continuous optimisation efforts

Job Requirements

Knowledge, Experience & Qualifications

At least 2 years' experience in a similar position
Matric and related tertiary education in digital / eCommerce
High-level understanding of web design and web analysis
Understanding of SEO and eCommerce copywriting best practices
Experience with eCommerce platforms & Google Analytics
Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
Proficiency in Microsoft Office Suite specifically MS Excel
Domain knowledge in eCommerce, retail, online advertising and/or analytics

Competencies

Goal oriented and self-motivated – must be able to work independently with minimal supervision
Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment
Ability to work cross-functionally and with a wide range of individuals with different skill sets
Strong organizational, interpersonal, and communication skills written and verbal
Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
'Can do' positive attitude – eager to grow, learn and develop your skills
Decisive, structured and organised, with a keen eye for detail
Fast learner with a strong aptitude for systems
Passionate about online, digital, eCommerce, websites and UX