E-Commerce Sales Manager (Wine Brands)
Hire Resolve · Stellenbosch, Western Cape
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- A historic 974-hectare luxury wine farm is seeking a E-Commerce Sales Manager who will oversee and scale the digital sales operations for two premier Stellenbosch wine brands.
Responsibilities
- Lead and optimize online sales channels and direct-to-consumer store strategy for both Plaisir and Bartinney.
- Plan, launch, and direct revenue-generating campaigns to meet and exceed annual growth targets +R5m growth trajectory.
- Analyze web traffic, sales conversion rates, customer retention, and customer lifetime value LTV to optimize funnels continuous improvement.
- Manage and execute performance advertising campaigns across Meta Facebook & Instagram, Google, TikTok, and Email Marketing.
- Optimize ad spend, creative assets, audience targeting, and copy to drive measurable ROAS and online conversions.
- Implement data-driven retention strategies through automated email sequences and segmented email marketing campaigns.
- Attend and support estate events 1 to 2 times per week across Plaisir Simondium and Bartinney Banhoek Valley.
- Manage weekend event coverage as required to foster direct customer relationships and drive on-site conversion to e-commerce channels.
- Leverage modern AI tools ChatGPT, Claude, Grok, etc. to streamline daily workflows, improve copy/content creation, analyze data, and optimize marketing strategies.
Minimum Requirements
- Strong practical knowledge of multi-channel advertising platforms Facebook Ads Manager, Google Ads, TikTok Ads, Instagram, and Email Marketing platforms.
- Familiarity with direct-to-consumer e-commerce dynamics wine/beverage industry experience is a bonus, but formal minimum years of experience are flexible for the right candidate.
- Excellent written and verbal communication skills.
- Comfortable working weekends and flexible hours during events when needed.
Character & Mindset
- Target-Driven: Highly motivated by sales targets and performance-based commission.
- Analytical & Data-Led: Comfortable working with numbers, performance dashboards, and conversion metrics.
- Self-Motivated: Capable of operating autonomously in a semi-remote workspace while maintaining high productivity.
- Forward-Thinking: Eager to experiment with and adopt AI tools to enhance function performance.