E-commerce Growth Lead

Summary: Practical growth specialist responsible for the experiment backlog, ICE/RICE prioritisation, weekly test cadence and end-to-end growth experimentation across acquisition, activation, conversion, retention and priority category growth. 
 Purpose 
 To design and run a high-velocity growth experimentation engine, with a target of 3-5 funnel experiments per week and a disciplined approach to measuring uplift, learning quickly and scaling successful interventions.

Key Responsibilities 
 
 • Build and manage the growth experiment backlog across customer activation, funnel optimisation, loyalty/rewards usage, priority category sales and repeat purchase. • Apply ICE/RICE prioritisation and commercial filters to select experiments with the strongest likely impact. • Define hypotheses, target segments, success metrics, measurement windows and scale/stop/iterate recommendations. • Run 3-5 experiments per week across CRM, paid media, product journeys, payment messaging, retargeting and loyalty/rewards-led offers. • Work with the Growth Analyst to identify funnel drop-offs, segment opportunities and experiment results. • Coordinate with CRM, Performance Marketing and Product/CRO specialists to launch tests quickly and measure impact. • Focus strongly on registered non-transactors, high-intent browsers, cart abandoners, priority category shoppers and loyalty/rewards customers. • Present weekly learnings, winning tests, failed tests and next experiment recommendations. • Support scale-up of successful experiments into repeatable growth practices. 
 Required Experience 
 
 • 5+ years in growth, product growth, growth marketing, digital commerce, app growth, e-commerce, marketplace, fintech or consumer platform roles. • Hands-on experience designing and running experiments, A/B tests, funnel tests, campaign tests or control-group tests. • Strong understanding of acquisition, activation, conversion, retention and repeat-purchase levers. • Experience working with CRM, paid media, product, analytics and technology teams. • Exposure to analytics or experimentation tools such as GA4, Firebase, Amplitude, Mixpanel, Optimizely, VWO, Adobe Target or similar would be advantageous. 
 Key Skills / Competencies 
 
 • Growth experimentation • A/B testing • ICE/RICE prioritisation • Funnel optimisation • Activation strategy • Retention strategy • Conversion optimisation • Customer segmentation • Experiment design • Growth reporting 
 Success Measures 
 
 • A prioritised experiment backlog is established and actively managed. • 3-5 experiments launched per week where data, platform and approval conditions allow. • Experiment win rate tracked against the agreed target. • Successful experiments scaled into campaigns, journeys or product improvements.