Director: Advancement and Communications Ref 78/2026/MMM/P5
Sefako Makgatho Health Sciences University · Gauteng
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Start free — we apply for you →MINUMUM REQUIREMENTS
- Master's degree in Marketing, Communications, or related disciplines, or a Master's degree in a business field supported by an Undergraduate degree in one of the disciplines
- 10 years' combined experience in Advancement, Marketing, and Communication environment. exposure to all fields is essential of which last five 5 years must be in a leadership position.
- At least five 5 years demonstrated experience in advancement, fundraising, philanthropy and third stream income generation.
- Professional affiliation or registration with a recognized advancement communications, marketing, body e.g., PRISA, CASE will be advantageous
- An established network and strong relationships with donors, alumni, media, corporate partners, government and higher education stakeholders will be an advantage
- Proven experience in the development, implementation and evaluation of integrated advancement, fundraising, alumni relations and communications strategies
- Demonstrated and measurable success in fundraising and resource mobilisation initiatives, resulting in increased institutional revenue, donor support and/or strategic partnerships
- Proven track record of leading and securing support for philanthropic programmes and initiatives
- Demonstrated ability to influence, engage and provide strategic advice to diverse internal and external stakeholders at senior and executive levels
- Strong technological proficiency, with current knowledge of digital media platforms, emerging communication technologies and ICT applications, and the ability to leverage these effectively to advance institutional objectives
- Experience in a higher education context will be an added advantage
- Valid South African driver's license
COMPETENCIES
- Technical/ professional knowledge and skill
- Strategic decision making and problem solving
- Eloquent verbal communicator with above-average written and spoken communication
- skills and strong report-writing ability
- Strong interpersonal relations, collaboration and teamwork
- Ability to honestly project both one's own and the University's capabilities, as well as demonstrate strong stakeholder management
- Personal impact, stature and credibility
- Ability to work independently
- High work ethic and standards
- The ability to understand negative consequences and threats and to manage decisions/business processes to negate/minimise risk
- Negotiation: bargain successfully by using the ability to assimilate information and to evaluate possibilities against a background of sound knowledge of the landscape
- Action orientated
- Client service orientation
- Facilitating change
KEY PERFOMANCE AREAS
Advancement Strategy
- Develop and implement the University Advancement Strategy and annual implementation plans
- Translate institutional priorities into fundable and investable opportunities
- Establish Advancement targets, priorities and performance indicators
- Align fundraising, alumni relations, donor engagement and strategic partnerships into an integrated Advancement programme
- Review and update the Advancement Strategy in response to institutional and external developments
Fundraising and Philanthropy
- Develops compelling funding proposals, cases for support, campaign propositions and donor investment opportunities in partnership with academic, research and support units
- Pursue strategic partnerships, sponsorships, naming opportunities, endowments and other sustainable third-stream income mechanisms
- Develop and implement a diversified, fundraising and philanthropy plan with approved priorities, income targets, donor pipelines, and performance measures
- Develops and implements the University's integrated Advancement and Marketing strategy
- Aligns portfolio priorities with the University's strategic plan and institutional objectives
- Translates institutional priorities into measurable advancement, marketing, fundraising and stakeholder outcomes
- Identifies opportunities to strengthen the University's competitive positioning and market presence
- Advises Executive Management and Council committees on advancement, marketing, reputation and stakeholder matters
- Lead transformational fundraising initiatives; personally engage with high-value prospects investors and donors
- Monitor and report on fundraising performance, donor pipeline, income generation and resource mobilization to Executive Management and governance structures
- Reports on donor pipeline, commitments, secured funding and fundraising targets
- Identifies and mitigates risks associated with fundraising and donor relationships mobilizing philanthropic and third-stream resources to support institutional priorities, ensuring ethical fundraising practices, and fostering a culture of giving among stakeholders and alumni
Alumni Relations
- Stays abreast of latest developments, trends and best practices relating to alumni relations and advancement
- Lead annual Alumni Relations projects, programmes and initiatives aligned to institutional priorities
- Strengthens alumni networks and strategic relationships with key alumni and other stakeholders
- Collaborates with senior internal stakeholders to identify opportunities for alumni involvement in institutional initiatives
- Monitors and maintains the accuracy, integrity and currency of alumni records and databases to support effective engagement and relationship management
- Facilitates strategic partnerships and initiatives that enhance alumni engagement and institutional advancement
- Identifies, qualifies and cultivates alumni prospects for annual giving, fundraising and philanthropic support, including referring potential major-gift prospect Sets annual Advancement and Alumni Relations goals, priorities and projects
Communications and Marketing
- Stays abreast with latest developments and technologies relating to Communications and Media
- Leads the Communications strategy and plan, collaborating with senior internal stakeholders in crafting and capturing a consistent, clear message of the institution's culture, mission, values, and goals
- Translating the institution's message vision, mission and values into tangible and executable plans, and targeting communications differently to different stakeholders
- Setting measurable goals and objectives for the communication strategy, and drafting plans that coincide with key events on the institution's calendar
- Remaining abreast of achievements, research initiatives and personas who represent the institution's values, and remains closely involved with the institution's impact and key initiatives
- Manages and monitors the implementation of communication strategy and plans, including the effectiveness of communication and goal achievement
- Manages the student enquiry function in close collaboration with academic administration stakeholders and institutional planning
- Manages media events
- Mitigates risk to brand damage on complex communications issues
- Manages the student radio station
- Manages all institutional print media, such as newsletters, annual reports, alumni communications and marketing material
- Writing concept documents, briefs and plans
- Represents the institution on public platforms and media events
- Maintains communications policies, procedures and standards for both print and digital media
- Educates and informs institutional stakeholders on communications standards, policies and procedures
- Manages all institutional print media, such as newsletters, annual reports, alumni communications & marketing material
- Gains approvals for press releases
- Maintains communications policies, procedures and standards for both print and digital media
- Monitors that licensing, usage clauses, subscriptions and copy right legislation are adhered to
- Reports on media statistics and metrics
Reputational and Branding Management
- Remains abreast of new developments in the field of Marketing, and drafts and gains approval for an integrated mark