Direct Marketing Campaign Manager | Waterfall, Midrand

Job description

• The Direct Marketing Campaign Manager will be responsible for the strategy, management and execution of all marketing activities and campaigns relating to the online platform with a strong focus on digital targeting and marketing

Responsibilities

• Plan, develop, manage, and optimize marketing campaigns once-off and always-on, for the PSG Online platform
• Plan, develop and manage the content strategy including format, channel and frequency for the PSG Online platform
• Drive audience segmentation within the platform from existing client base and execute continuous up-and-cross sell campaigns
• Ensure all deliverables are up to standard and aligned with PSG online brand
• Monitor the progress of ongoing content and marketing campaigns and report on the effectiveness of the marketing initiatives. This includes running A/B tests and continuously optimizing email and social media campaigns for acquisition and conversions
• Engage with the sales and development team to implement and utilize strategy and functionality
• Track and monitor campaign performance, prepare reports, provide actionable insights, and suggest improvements based on findings

Minimum requirements

• Bcom Degree Marketing / digital related qualification
• A minimum of 3 years' experience within a similar role
• Strong experience in running data-driven campaigns across for different channels
• Experience in Fintech platform marketing

Competencies

• An understanding and passion for the financial markets/funds/securities
• Be sufficient in independent research.
• Advanced competency to the MS Office suite required
• Team player
• Strong project management skills
• Ability to generate impactful campaigns
• Ability to measure and report on success of campaigns
• Understanding of the online / fintech space

Closing date: 14-Aug-2026